『Wellness Business Academy』のカバーアート

Wellness Business Academy

Wellness Business Academy

著者： Cass Duffill - Natural Health Practice Growth Expert Naturopath & Business Strategist
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** The podcast is currently on a break while Cass recovers from major surgery. Keep an eye out for new episodes coming in July 2025 **


Wellness Business & Entrepreneurship Podcast in Australia

Wellness Business Academy is about empowering natural health practitioners, therapists & coaches to shake off the shackles of what you thought your practice should be - and create a practice you love!

The tagline says it all - Live Your Passion, Grow Your Practice!

There's no "one way" to create your dream practice, and here on this podcast we'll be talking about them all. A workshop style podcast with practical steps and easy-to-apply advice, created for action-takers who crave simplicity over hustle.

You'll hear from Cass, as well as leading experts in the industry, so you can grow your practice the way it suits YOU. Success on your own terms, whatever success looks like for you.

Cass is a naturopath and leading business mentor in Australia. Interestingly, she's also a medical medium, a psychic and an intuitive business coach. So what you'll get on this podcast is a unique blend of information bridging topics including marketing and growing your practice, but also listening to your intuition, following your passion and overcoming mindset blocks holding you back.

Let's tell you a bit more about Cass.... on the back of a standout corporate career that flaunts brands like McDonald's, Vodafone & Sony Films, Cass launched a natural health practice (as a solo mum of 2, with just $12 in the bank). Within just 3 months the practice was booked solid, turning over multi six figures every year for almost a decade. Now, Cass helps health practitioners & wellness entrepreneurs to create their dream practice too (with an elite group of VIP clients flowing through her virtual practice).

So friends, whether your dream is full books every day.. a lifestyle practice from your laptop... online revenue streams... a standout signature program... or something in between, this podcast is for you!

Learn more, connect with Cass and download free resources here https://cassduffill.com/

© 2025 Wellness Business Academy マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Is Your Website Sabotaging Your Practice? - Ep 72

    Is Your Website Sabotaging Your Practice? - Ep 72
    2025/08/13

    Is Your Website Sabotaging Your Success?

    Your website looks professional. You might have even paid thousands for it. But your phone still isn't ringing.

    If people are visiting your site but not booking consultations, your website might be working against you in ways you haven't even realized.

    In this episode, I'm breaking down the five biggest ways practitioner websites sabotage success - including the content trap that's actually repelling your ideal clients.

    What you'll learn:

    • Why "trying to help everyone" messaging connects with no one
    • The homepage mistakes that lose visitors in 3 seconds
    • Why your About page sounds like every other practitioner's
    • The call-to-action problems costing you consultations
    • My framework for websites that actually convert visitors into clients

    The reality check:

    When you try to attract everyone, you attract no one. Your ideal clients aren't looking for someone who "helps with everything" - they're looking for someone who understands their specific struggle.

    When someone with chronic fatigue visits your site and sees you also treat acne, weight loss, and stress management, they think you don't specialize in what they need. They keep looking.

    But when they see messaging that speaks directly to their experience, they think "this person gets me."

    Ready to go deeper?

    If you're tired of a beautiful website that doesn't convert, I'd love to help you build a practice that attracts your ideal clients consistently. Check out my mentoring programs at cassduffill.com.

    Found this episode helpful? I'd love to hear from you - send me a message through my website or share this with a fellow practitioner who needs to hear it.

    Work with Cass

    Let's Chat - Send an instant message now

    Free Resource: A Practitioner's Guide To Attracting Amazing Clients
    Join the FREE GROUP - Wellness Biz Growth Hub

    Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

    Visit my website www.cassduffill.com
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    30 分
  • Why Your Modalities Don't Matter (And What Does): Ep 71

    Why Your Modalities Don't Matter (And What Does): Ep 71
    2025/07/27

    Are you leading with your certifications and wondering why potential clients aren't converting? In this episode, Cass reveals why focusing on your modalities and qualifications is actually repelling your ideal clients, and shares the easy to activate framework that successful practitioners use to stand out in a crowded market.

    What You'll Learn:
    • Why leading with certifications makes you sound like everyone else
    • The difference between practitioner language and human language
    • How to rewrite your messaging to focus on client outcomes

    Quote to Remember:
    "Your certifications matter - they give you credibility and ensure you can deliver results safely and effectively. But they're not what sells your services. Your ability to articulate the transformation you create is what fills your practice." Cassandra Duffill - Naturopath & Business Strategist

    Useful Links from today:

    One-to-One Mentoring spots open here - MENTORING

    FREE Masterclass - Crickets to Clients Replay - MASTERCLASS

    Marketing Mastery Waitlist - JOIN HERE

    Want to work out your next steps? Book a free call with Cass - HERE


    Let's Chat - Send an instant message now

    Free Resource: A Practitioner's Guide To Attracting Amazing Clients
    Join the FREE GROUP - Wellness Biz Growth Hub

    Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

    Visit my website www.cassduffill.com
    続きを読む 一部表示
    16 分
  • Your Legally Healthy Practice - Ep 70

    Your Legally Healthy Practice - Ep 70
    2025/04/23

    Ready to transform your practice with proper legal protection? In this power-packed episode, I'm joined by legal expert Chantel Ryan to demystify the essential legal foundations every wellness practitioner needs. Whether you're just starting or scaling your practice, this episode is your roadmap to legal confidence.

    KEY TAKEAWAYS
    • The crucial legal documents every practitioner needs (and why they matter)
    • How to protect your practice with proper privacy policies and terms of sale
    • Why "no refunds" policies don't work (and what to do instead)
    • The truth about using AI for legal documents
    • Smart strategies for affordable legal compliance
    • How regular legal audits can protect your growing practice

    EPISODE CHAPTERS
    00:00 - Understanding Legal Foundations for Practitioners
    06:57 - Navigating Growth and Expansion Legally
    14:46 - The Importance of Regular Legal Audits
    19:35 - AI and Legal Document Creation: A Cautionary Tale
    22:38 - Starting Your Legal Journey: Essential Documents

    Visit Legally Healthy website and access the legal templates. Use code CASS10 for a discount on your templates! >> LEGALLY HEALTHY WEBSITE

    ** Affiliate disclaimer: This episode contains an affiliate link to legal templates. If you purchase through my link, I'll receive a small commission at no extra cost to you. I only recommend tools and resources I genuinely believe will benefit your wellness business, and these templates are no exception. I've carefully vetted them to ensure they provide real value for practitioners like you.

    Let's Chat - Send an instant message now

    Free Resource: A Practitioner's Guide To Attracting Amazing Clients
    Join the FREE GROUP - Wellness Biz Growth Hub

    Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

    Visit my website www.cassduffill.com
    続きを読む 一部表示
    25 分
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