Writing a book isn’t just about putting words on a page. It’s about translating decades of research into something that can actually change lives. After two years of late-night rewrites, deleted chapters, and countless debates over how to explain complex science in simple terms, Holly and Jim are finally ready to pull back the curtain on their new book, Losing the Weight Loss Meds.

This episode is different. Instead of diving into weight loss science, Holly and Jim are taking you behind the scenes of their creative process. You’ll hear about the “messy middle” of writing, the chapters they rewrote twenty times, and the moment they realized this book needed to exist now. More importantly, you’ll discover why weight loss maintenance, once the “opposite of sexy,” has suddenly become the most critical challenge facing millions of people.

If you’ve ever wondered what it takes to create a science-based guide that works in real life, or if you’re curious about the future of weight management in America, this conversation will give you a front-row seat to both the struggles and the breakthroughs that shaped this groundbreaking book.

Discussed on the episode:

• The surprising moment Holly realized weight loss maintenance was finally having its day.
• Why don't half of the people stay on weight loss medications for even a year
• The three profiles that help you identify which strategies you need most
• The framework that turns scientific principles into plays you can actually use
• What happens to our country if we win (or lose) the weight maintenance game
• The vulnerable truth about putting your life’s work out into a noisy world

Resources Mentioned:

• weightwisdom.com - Order Losing the Weight Loss Meds, access free resources, and sign up for the January 7th live Zoom Masterclass with Holly and Jim

2026 is about to bring a massive surge of people starting GLP-1 medications. Maybe you're one of them. These powerful drugs can deliver incredible weight loss results, but here's what nobody talks about: starting the wrong way can cost you muscle, money, and momentum before you even get going.

Most people unknowingly sabotage their success, not because they're doing something wrong, but because no one taught them how to start smart. The difference between struggling and thriving on GLP-1s often comes down to avoiding a handful of critical mistakes in those first few weeks and months.

Join Holly and Jim as they reveal the 10 biggest mistakes people make when starting GLP-1 medications and exactly what to do instead. Whether you're about to start your first dose or helping someone else navigate their journey, this episode is your insider roadmap to setting yourself up for the best possible results and avoiding the pitfalls that derail so many others.

Discussed on the episode:

• Why doing it alone could be the costliest mistake you make
• The surprising problem of eating too little on GLP-1s (and why it backfires)
• When you should start exercising and why waiting is a mistake
• The one thing most people ignore until it's too late (hint: it's not about food)
• How fast is too fast when losing weight on these medications
• The simple percentage formula for pacing your weight loss perfectly
• Why body composition matters more than the number on the scale
• The nutrient deficiencies showing up in GLP-1 users and how to prevent them
• What to do differently if you already know you don't want to stay on the meds forever
• Holly's personal concern about starting a GLP-1 (even as an expert)

Resources mentioned:

Download their free guide at www.weightwisdom.com

Ever wonder why you lose weight everywhere except where you actually want to? Or why your body seems to have "favorite spots" for storing fat? It's not in your head, and it's not random.

Join Holly and Jim as they sit down with Dr. Mike Jensen, one of the world's leading experts on body fat distribution from the Mayo Clinic. His groundbreaking research has revolutionized how doctors understand fat, revealing that where your body stores it matters just as much as how much you have. You'll discover why some fat depots are actually protective while others signal metabolic trouble, and most surprisingly, what you can actually do about it.

This conversation will change how you think about your body. From the simple "pinch test" that reveals your visceral fat status to the unexpected truth about hip and thigh fat being beneficial, Dr. Jensen shares insights that could transform your approach to weight management and metabolic health.

Discussed on the episode:

• The surprising reason why having fat on your hips and thighs is actually good for your health
• A simple at-home test to determine if you have dangerous visceral fat (hint: it involves pinching)
• Why two people with identical weight can have completely opposite health risks
• The "fall guy" theory that explains why visceral fat accumulates in the first place
• What happens to your fat distribution as you age (and why elderly people often have thin limbs)
• The one type of exercise that may specifically target visceral fat
• Why liposuction doesn't improve metabolic health despite removing 20+ pounds of fat
• The concerning truth about GLP-1 medications and what happens when people stop taking them
• How stress response styles (fight vs. freeze) may determine where you store fat
• The easiest habit change that reliably reduces visceral fat