In this episode of The Business of Everything, Cameron sits down with Jason Magar. He is a seasoned marriage therapist and couples counsellor. He dissects what it means to plan a wedding. But this isn't just about choosing the right venue or dress. Jason is viewing wedding planning through a therapeutic lens. One that focuses on emotional readiness, financial responsibility, and relational health.

“Most couples don’t realize their wedding day is just the beginning, not the highlight,” Jason shares. Jason has decades of experience in premarital counselling. He is walking couples through how to approach their wedding like they’re launching a business. Because, as he puts it, “Marriage is the business of two people coming together for a shared mission.”

Instead of the typical wedding checklist, Jason is helping couples ask deeper questions. What are our non-negotiables? Who do we want at our wedding? What’s the true purpose of this day? He reminds listeners that “Going $150,000 into debt for a one-day event when you make $50,000 each annually isn’t a good start. You’re launching your life together—don’t make it harder before it even begins.”

This episode is a must-listen for therapists, coaches, and couples alike. It brings clarity to the emotional and financial chaos that often accompanies wedding planning.

Wedding planning isn’t about impressing others. It’s about intentionally launching a lifelong commitment. Jason Magar urges couples to prioritize emotional connection and financial stability. He focuses on having a shared vision over societal expectations. Couples can set themselves up for lasting success without going into debt or sacrificing their peace.