What do bubble-tea pop-ups and free iPhones have to do with one of Canada’s fastest-growing fintech apps? In this episode of Let’s Talk Ads, Admiral Media CEO Andre Kempe sits down with Natasha Saviuk, the Growth Director who helped Wealthsimple 10× assets under management by turning bold brand moments into viral acquisition loops.

🎧 Press play to learn:

• The inside story of Wealthsimple’s “Free iPhone Frenzy” and how a CAC stunt delivered record-high signups
• Why Natasha bets on IRL theatrics (yes, bubble-tea stands) to supercharge digital referral funnels
• A step-by-step breakdown of her 4-layer virality stack
• Creative testing tactics that lowered paid-social CPAs
• How to align legal, product and paid teams so wild ideas actually ship
• Natasha’s favorite growth metric (it’s not ROAS) and the dashboards she refreshes every morning

Timestamps:

00:01:17 - 00:02:36

Natasha’s Role & WealthSimple’s Mission

00:02:37 - 00:07:15

Incentives as a Growth Strategy

00:07:16 - 00:11:37

Why Incentives Work for High-Net-Worth Users

00:11:38 - 00:14:40

Building Winning Incentive Campaigns

00:14:41 - 00:20:31

Impact on Paid Social & CAC

00:20:32 - 00:27:26

Neuroscience → Marketing: Natasha’s Career Path

00:27:27 - 00:33:26

Memorable Failures & Lessons

00:33:27 - 00:42:15

Scaling Growth via Campus & Referral Tactics

00:42:16 - 00:49:01

Team Structure & Cross-Functional Growth

00:49:02 - 00:50:18

Closing Remarks

Connect & Subscribe

• Looking for a Full Funnel Digital Marketing Agency, specialized in mobile growth? Contact Admiral Media

• Follow Natasha on LinkedIn: https://www.linkedin.com/in/natasha-saviuk/

• Got growth questions? Ping Andre on LinkedIn: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/

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