In this Part 2 episode of the We Are Amada Podcast with host Marcos Moura, we pick up where we left off in Part 1 with Keith Bercun, Owner of Amada Boca Raton, FL. In this half of the conversation, Keith turns up the heat on the specific systems, technologies, and strategies that helped him achieve an incredibly successful, record-breaking first year in a highly competitive market.

We discuss a wide range of topics, including:

• How a fast start can be achieved by utilizing lead systems
• Why communication and conversion tracking are vital to rewarding lead relationships
• How to leverage remote virtual assistants to create repeatable workflows and scale a business without overspending ahead of revenue
• Why integrating AI platforms like ChatGPT and Claude is an absolute necessity for modern operational workflows
• How utilizing specialized AI SEO can drastically optimize business visibility in modern search algorithms
• Why the home care service industry remains economy-proof, interest rate-proof, and pandemic-proof

If you're a savvy business owner driven by heart who wants to move beyond administrative tasks to maximize client-facing growth, you need to hear the passion of this Amada owner. Keith's precise approach to micro-level systems and cutting-edge technology proves that there has never been a better time in history to scale a service-based business. Tune in to find out how you can apply these same principles to outpace the competition and streamline your own operations!

In this episode of the We Are Amada Podcast, Marcos speaks at length with Amada Senior Care owner in Boca Raton, FL, Keith Bercun. Keith's deep commitment to the seniors and families on care at Amada is a pleasure to hear about, as is his extensive experience and knowledge about Long Term Care insurance.

In this episode, they discuss:

• Long Term Care insurance differentiators at Amada Senior Care
• Keith's unique professional background that led him to Amada
• A variety of personal experiences in the senior care sector

From start to finish, this episode challenges what you may believe about business ownership, the senior care industry, and what it means to be an owner driven by heart and mind.

Happy Listening!

In this episode, we sit down with Denise Gott, the CEO of ACSIAS Partners. As a leader in her organization, Denise oversees a framework of approximately 130 long-term care specialists who focus exclusively on long-term care planning. ACSIAS Partners is recognized as one of the largest long-term care insurance brokerage firms in the country.

Together, they discuss the following topics:

• Denise's 27-year background in the insurance industry, moving from field agent to management.
• The growing market opportunities in senior care and caregiving being driven by an aging population.
• The 12-year partnership between ACSIAS Partners and Amada, emphasizing Amada's quality of care and responsiveness.
• How Amada assists clients by reviewing long-term care policies prior to filing claims to streamline the process.
• Leveraging technology to better communicate benefits with policyholders and their children.
• The critical importance of planning in advance to protect physical and financial assets down the road.

If you're considering transitioning your career into the senior care space or looking to better understand the long-term care insurance industry, then the insights and information in this episode is for you!

Happy Listening!