Many of us have been faced with a career crossroads. These moments of decision can happen for a range of reasons; being unfulfilled, not being a good fit, or an industry faces turmoil. These planned and unplanned moments often represent an opportunity to stay the course with the profession and industry you know, or to take the jump into something new and unknown.

A crossroads is what started Michelle Reed, owner of Amada location, on her path toward ownership in the senior care industry.

In this fascinating episode of the We Are Amada podcast, we talk with Michelle about:

• What led to an abrupt change of careers
• Leveraging a non-healthcare background in a home care industry
• Having the courage to ‘Make The Leap’
• Why you should bet on yourself

If you’ve been thinking deeply about what your current career path and profession are leading toward, it might be time to consider what life as an owner just might look like with a purpose-driven business.

When someone finds a genuine passion in the work they do, it's a joy to listen to them discuss their motivation, their insights, and their impact.

In our newest episode of the We Are Amada podcast, we talk with Amada owner, Sean McLeod, as he shares his personal connection with the veteran care and the expertise he brings to the table for those in the Denton and Frisco, TX area.

Here’s what you’ll hear in the episode:

• How Amada has evolved since joining in 2016
• Following his father's entrepreneurial example
• Making the decision to choose Amada
• Being fueled by love of the mission
• VA expertise and passion for Veteran care

In this episode of We Are Amada, Marcos Moura sits down with Jack and Mark Standring, part of the family unit that owns and operates Amada Swedesboro, NJ. With multiple generations at the wheel, the Standrings have many insights to share about running a senior care business with family members, the entrepreneurial approach they took to Amada, and what keeps them driven.

Attending their first annual Amada Conference, we had a chance to mark the occasion by recording this entertaining episode that shouldn't be missed!

Topics / Key Takeaways:

• From corporate America to compassionate care
• The entrepreneurial spirit that runs in the family
• A personal connection to home care
• Discovery Day and connecting with Amada's founders
• When it all came together: getting 'the call'

In this episode of We Are Amada, Marcos Moura sits down with Tracy Eidson, one of Amada’s earliest franchise partners who now leads thriving offices in both Rocky Mount and Raleigh, North Carolina. Tracy came from the world of IT, not healthcare, but after a chance encounter at a franchise expo, she took a leap of faith. Ten years later, she’s built a deeply personal business — one that now includes her son Finley as her partner.

Tracy shares what it was like to launch in a small town, build trust from the ground up, and grow through some of life’s hardest seasons. From the realities of caregiving to the pride of watching her son carry the torch, this episode offers a grounded look at what a decade of commitment, connection, and compassion really looks like in senior care.

Timestamps / Key Takeaways:

• The reality of starting with zero healthcare experience
• Why small towns can be a business advantage
• Growing from one client to two territories
• Working alongside her son in Raleigh
• The emotional side of caregiving
• Losing her parents and finding a deeper purpose
• Why Amada still feels like family after 10 years
• Advice for future franchise partners

In this episode of We Are Amada, Marcos Moura talks with a fellow franchise partner who made the bold leap from a stable sales career into the unpredictable (and deeply rewarding) world of senior care.

Kevin shares the lessons he’s learned from building a business rooted in compassion, consistency, and communication. From navigating emergencies and supporting families, to competing in a saturated market, this conversation offers valuable insight for anyone considering a career shift into a mission-driven business.

Key Highlights:

• Why consistency is critical in senior care
• The realities of moving from sales to service
• How to manage expectations with families and caregivers
• Leading through crisis with professionalism
• Standing out in a competitive home care market
• Why does clear communication build trust
• The overlooked challenges of business ownership

In today’s episode, Marcos Moura sits down with Greg Johnson, owner of Amada Senior Care in Oklahoma City. From surviving tornadoes to surviving career pivots, Greg’s story is all about grit, humility, and leading with heart. After years in medical sales, he realized it was time for something more meaningful, which led him to Amada.

Greg shares what it was like to leave behind a familiar path, embrace the challenges of franchising, and build trust in a deeply personal industry. This conversation goes beyond business—it’s about reinvention, relationships, and finding meaning through service.

Key Highlights:

• What football taught Greg about leadership and discipline
• Why he walked away from comfort to chase purpose
• The emotional side of serving seniors and their families
• How Amada’s support system helped him launch with confidence
• Relationship-building vs. lead generation in home care
• Why franchising is not for the faint of heart—but worth it

In today’s episode, Marcos Moura sits down with Matt Ushler, owner of Amada Senior Care in Montgomery and Bucks County, Pennsylvania.
After a decorated career in medical sales, Matt found himself burned out from corporate takeovers and constant instability. Just days after getting engaged, both he and his wife were laid off, and that turning point led him to launch a senior care business in the middle of a pandemic, just weeks after moving into a new home.

Matt shares how betting on himself paid off, and how Amada’s approach to long-term care insurance, VA advocacy, and caregiver-first culture set his business apart. From helping families uncover hidden benefits to doubling revenue through trust and service, Matt’s journey is proof that purpose and profit can go hand in hand.

Tune in to hear:
• The moment Matt knew corporate life was no longer for him (02:30)
• Why layoffs pushed him into entrepreneurship (05:00)
• Helping families uncover $18,000+ in long-term care benefits (11:00)
• Why staffing — not clients — is the real challenge in home care (16:00)
• Building a culture where caregivers stay and grow (18:00)
• How his business is growing fast, and what’s next (22:00)

In today’s episode, Marcos Moura sits down with Kelli Staab and Cesar Pumariega, owners of Amada Senior Care in The Villages, Florida.

Kelli and Cesar share their incredible story of launching their senior care business during one of the most difficult times imaginable — the start of the COVID-19 pandemic. With lockdowns in place and families afraid to let anyone into their homes, they faced challenges that would have made most people quit. But through grit, passion, and a mission-driven mindset, they pushed through.

They discuss the emotional highs and lows of working in senior care, how they learned to build the right team, and why leading with heart — not just focusing on sales has been key to their growth.

Tune in to hear:

• The chaos of starting a business in a pandemic (00:45)
• Why genuine connection beats sales tactics (06:30)
• Lessons learned in managing expenses and growth (15:00)
• How Kelli and Cesar built trust with clients and referral partners (20:10)
• Their plans for expanding and building a legacy (28:30)