In this episode of the We Are Amada podcast, we sit down with long time partner and owner from NorthShore, Illinois, Jenny Novy, to talk about the evolution of senior care and her many experiences with Amada! With a masters degree in gerontology and another in therapeutic recreation, Jenny provides a uniquely educated viewpoint on the industry she has contributed so much to.

We discuss:

• The start of the home care preference wave
• The reduction of resources in the aftermath of COVID
• Expenses and their steady rise
• The real Amada difference
• Combining her clinical experience with Amada’s business model
• And Jenny’s journey from aide to owner

This is the perfect episode to hear directly from an Amada owner about how she got her Amada location going, and how she went about growing into one of the biggest home care providers in the U.S. And if you’re musically inclined, make sure you stick around to the end!

Happy listening!

In this episode of the We Are Amada podcast, we are joined by one of Amada’s very own; Vice President of Healthcare Strategies, Heidi Maddocks! We cover a range of topics in this episode and provide some insight into the inner workings and strategies that drive Amada’s ever evolving support programs and systems.

We talk about:

• Transitioning from one franchise to another, and where Amada stands out
• Leveraging a home business background
• Why Amada’s core values made all the difference when deciding to join
• How we value and nurture partnerships
• Creating the National Healthcare Strategies Department
• Why Amada’s expertise in Long Term Care insurance & VA benefits provide an advantage

From business ownership, to leading a franchise, to building a nationally trusted brand with Amada, Heidi has a wealth of experience and expertise to share. Don’t miss out on such a great look behind the scenes with someone who joined Amada early and has kept the passion ever since.

Happy listening!

In this episode of the We Are Amada podcast, we sit down with the power duo, Greg Hines and Kevin Manuel, to discuss how ‘starting with compassion’ laid the foundation for their Amada legacy! Each bringing their own unique skill-set to the operational side of things, it’s no wonder why their approach to building a lasting network of referral sources resulted in such a degree of ongoing success and growth.

These like-minded entrepreneurs turned a close friendship into a powerful partnership under the Amada umbrella, and show no signs of slowing down. When meeting with a family, it is more about having a conversation to understand the loved one's situation and needs, rather than "selling" a product. Families are often at their wit's end and are often referred by a professional after a hospital stay or skilled nursing facility. They work from the understanding that this business is about the people, and if you take good care of the people, the success will follow.

From corporate to compassion, Greg and Kevin share insights into:

• The steps taken to get their business off the ground
• Scratching the entrepreneurial ‘itch’
• How they leveraged their sales backgrounds to build necessary trust
• How they altered their approach to selling services vs. products.
• Why success takes a ‘100%’ approach, not the ‘dabble when there is time’
• Why the growing senior demographic ensures an ample customer-base for all home care businesses

It’s rare when a partnership works as well as Greg and Kevin’s, so if you’re considering walking the ownership road one day and are planning on operating with a partner, this is the episode for you!

Happy listening!