In this episode, we sit down with Kevin Hall, a dedicated franchise owner of Amada Senior Care serving the Elgen, Illinois, area. Kevin’s journey into senior care is deeply personal, rooted in his childhood experiences with family, and coming full circle later in life. Kevin shares how his path eventually led him from the corporate world to a purpose-driven business that honors the legacy of his first best friend and great-grandmother.

Kevin’s background is a fascinating blend of technical expertise and high-level sales. Despite starting with an IT degree and an early career as a business systems coordinator, he eventually transitioned into the pharmaceutical industry, where he excelled as a national sales trainer. This unique combination of systematic thinking and marketing prowess prepared him for the "perfect storm" of opening his own senior care agency alongside his wife and partner, Amber.

In This Episode, We Talk About:

• What Started it All - The Halls’ Origin Story
• Navigating the move from a corporate pharmaceutical career to full-time entrepreneurship
• Tips for successfully running a business with your spouse
• Why the upcoming demographic shift (The "Silver Tsunami"): makes senior care one of the most critical industries today
• The vital role Amada plays in helping seniors successfully file LTCi claims and navigate complex policies

Whether you are an aspiring entrepreneur or someone approaching a career crossroads, Kevin’s insights offer a masterclass in lead-with-your-heart leadership. He provides a transparent look at the heavy responsibilities of business ownership while highlighting the profound rewards of serving a community.

Tune in to learn why Kevin isn't just satisfied with being a successful agency owner and why he’s on a mission to bring light to the darkest days of the families he serves.

Happy Listening!

In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with Gwen Smith, co-owner of Amada Senior Care in Charlotte and Lake Norman, North Carolina, for a candid conversation about business ownership, leadership, marriage, faith, and the heart behind serving seniors and their families.

Gwen’s journey is more than a story about opening a senior care business. It is a real look at what happens when a husband and wife step into entrepreneurship together, lean into their complementary strengths, and build something meaningful in a space where trust, compassion, and consistency matter every day. From the uncertainty of the early months to the demands of leading in healthcare, Gwen shares what it takes to keep showing up, growing, and building relationships that last.

In this episode, Gwen shares:

• What it is really like to build and run a business with your spouse
• How faith, trust, and communication have shaped her partnership with Brad
• Why the first 18 months can feel like “building the plane while flying it”
• What new owners should understand if they have never considered themselves “salespeople”
• Why success in senior care often comes down to presence, not persuasion
• How showing up in the community can create trust before a sale ever happens
• Why compassion, responsiveness, and consistency matter in every client relationship
• The value of franchise support, shared experience, and learning from other owners

This conversation is a powerful reminder that building a senior care business is not just about systems, strategy, or growth; It’s about people. Gwen brings honesty, warmth, and practical wisdom to the realities of franchise ownership, especially for anyone wondering what it really takes to lead, serve, and succeed in this deeply personal industry. Listen in for an inspiring look at how commitment, community, and compassion can become the foundation for a thriving Amada Senior Care business.

Happy listening!

Happy Listening!

In this very relatable episode of the We Are Amada podcast, Marcos has a conversation with a partner who made the tough decision to make the change from the familiar but unfulfilling world of corporate America. Matt Ushler, owner of Amada Senior Care in Montgomery and Bucks County, Pennsylvania, did what so many of us only dream of doing.

After a decorated career in medical sales, Matt found himself burned out from corporate takeovers and constant instability. Just days after getting engaged, and with plans to move into a new home on the horizon, both he and his wife were hit with unexpected layoffs. This unfortunate timing, combined with an uncertain future ahead, became a professional turning point for Matt.

In this episode, we talk about:

• Starting a senior care business in the middle of a pandemic

• The moment Matt knew corporate life was no longer for him

• Just why layoffs pushed him toward entrepreneurship

• The satisfaction of guiding families toward uncovering benefits

• Why the real challenge in home care is staffing, not clients

• How he focused on building a culture that retains caregivers while fostering growth

• What’s planned next now that his business is growing so quickly

Matt shares how betting on himself paid off both professionally and personally, and how Amada’s approach to long-term care insurance, VA advocacy, and caregiver-first culture set his business apart. From helping families uncover hidden benefits, to doubling revenue through trust and service, and why bad professional news isn’t always so bad, Matt’s journey is proof that it is in fact possible for purpose and profit to go hand in hand.