In this episode of We Are Amada, Marcos Moura sits down with Tracy Eidson, one of Amada’s earliest franchise partners who now leads thriving offices in both Rocky Mount and Raleigh, North Carolina. Tracy came from the world of IT, not healthcare, but after a chance encounter at a franchise expo, she took a leap of faith. Ten years later, she’s built a deeply personal business — one that now includes her son Finley as her partner.

Tracy shares what it was like to launch in a small town, build trust from the ground up, and grow through some of life’s hardest seasons. From the realities of caregiving to the pride of watching her son carry the torch, this episode offers a grounded look at what a decade of commitment, connection, and compassion really looks like in senior care.

Timestamps / Key Takeaways:

• The reality of starting with zero healthcare experience
• Why small towns can be a business advantage
• Growing from one client to two territories
• Working alongside her son in Raleigh
• The emotional side of caregiving
• Losing her parents and finding a deeper purpose
• Why Amada still feels like family after 10 years
• Advice for future franchise partners

In this episode of We Are Amada, Marcos Moura talks with a fellow franchise partner who made the bold leap from a stable sales career into the unpredictable (and deeply rewarding) world of senior care.

Kevin shares the lessons he’s learned from building a business rooted in compassion, consistency, and communication. From navigating emergencies and supporting families, to competing in a saturated market, this conversation offers valuable insight for anyone considering a career shift into a mission-driven business.

Key Highlights:

• Why consistency is critical in senior care
• The realities of moving from sales to service
• How to manage expectations with families and caregivers
• Leading through crisis with professionalism
• Standing out in a competitive home care market
• Why does clear communication build trust
• The overlooked challenges of business ownership

In today’s episode, Marcos Moura sits down with Greg Johnson, owner of Amada Senior Care in Oklahoma City. From surviving tornadoes to surviving career pivots, Greg’s story is all about grit, humility, and leading with heart. After years in medical sales, he realized it was time for something more meaningful, which led him to Amada.

Greg shares what it was like to leave behind a familiar path, embrace the challenges of franchising, and build trust in a deeply personal industry. This conversation goes beyond business—it’s about reinvention, relationships, and finding meaning through service.

Key Highlights:

• What football taught Greg about leadership and discipline
• Why he walked away from comfort to chase purpose
• The emotional side of serving seniors and their families
• How Amada’s support system helped him launch with confidence
• Relationship-building vs. lead generation in home care
• Why franchising is not for the faint of heart—but worth it