This week, we're honored to feature three brilliant young women from the Texas Youth Livestock Ambassador program who are changing the face of agricultural advocacy! From their inspirational mentors to heartfelt gratitude for their supportive families, these future leaders share how they're bridging the gap between consumers and producers in a world that's now three generations removed from the farm.

As these young women prepare for college next year, they reflect on how the program has shaped their career goals and provided them with collegiate-level training and hands-on experience in the livestock industry.

Whether you're in agriculture or simply love hearing from passionate young leaders, this episode will inspire you!

Join us LIVE from Montgomery, AL as host Ty deCordova sits down with Alabama Cattlemen's Association Executive Director Erin Beasley to discuss our April 24 video auction and get an insider's look at the passionate team driving Alabama's beef industry forward. Don't miss this opportunity to hear directly from the leadership shaping the ranching community in Alabama.

#AlabamaCattle #BeefIndustry #WeLiveIt #livestockauction

In this essential episode for Texas cattle producers, host Ty deCordova brings you an exclusive conversation with the current leadership team of the Texas & Southwestern Cattle Raisers Association from the 2025 Cattle Raisers Convention in Fort Worth.

President Carl Ray Polk Jr. (Lufkin), First Vice President Stephen Diebel (Victoria), and Second Vice President, Secretary & Treasurer Dan Gattis (Georgetown) share their firsthand experiences fighting for ranchers' property rights and livelihood in the Texas legislature.

The discussion delivers practical insights on pressing issues directly impacting your ranch operations: combating aggressive eminent domain threats, strategies to address the widening rural-urban divide, protecting productive grazing land from suburban development, and countering misinformation about beef production amid the rise of lab-grown proteins.

Discover how TSCRA's internship and scholarship programs are creating pathways for the next generation, including first-time ranchers without family land connections. These leaders, who run working cattle operations themselves, understand the real-world challenges you face daily.

Whether you're managing a multi-generational ranching operation or looking to establish your first herd, this straight-talking conversation reveals how TSCRA's leadership is safeguarding your rights to ranch in Texas today while building a sustainable future for cattle production.
Click here to watch a video of this episode.