How did a tire company become one of the most respected names in fine dining?

In this episode of The History of Marketing: Or the Things We Did to Sell Things, Nick Sorbin looks at the surprising story behind the Michelin Guide. From its beginnings as a free travel guide designed to get motorists driving more, to the creation of Michelin stars, anonymous restaurant inspectors and one of the most influential rating systems in the world.

Along the way: the Michelin Man, a workbench propped up with free guides, wartime maps, and a remarkably clever marketing idea that still holds up more than a century later.

Because Michelin wasn’t just selling tires. It was giving people reasons to wear them out.

Presented by Nick Sorbin of Design Mojo. Visit weknowmojo.com or call 216-400-9001.

What exactly is geofencing, and how can businesses use it?

In this Mojo Minute, Nick Sorbin with Design Mojo breaks down geofencing in plain English: how it uses real-world locations to help advertisers reach more relevant audiences, why location alone isn’t enough, and how the right targeting can make digital advertising more focused.

Because location without relevance is just accuracy without usefulness.

Interested in whether geofencing could work for your business? Visit weknowmojo.com or call 216-400-9001.

The History of Marketing, or: The Things We Did to Sell Things — Episode 1

The business card seems simple enough: your name, your company and a way to reach you. No lights. No fanfare. No ceremonial doves.

And yet, this small rectangle has survived calling cards, trade cards, elaborate Victorian etiquette, the telephone, email, LinkedIn, QR codes and repeated predictions of its death.

In The Business Card: A Brief History of Looking Important, Nick Sorbin explores how social status and advertising eventually merged into the modern business card—and why, after centuries of technological change, we still confidently hand people small pieces of cardstock.

Along the way, we encounter engraved stationery, miniature advertisements, suspiciously capable sewing thread, nervous livestock and several questionable marketing decisions.

We Know Mojo is presented by Design Mojo. For help with branding, websites, video, digital marketing and more, visit weknowmojo.com or call 216-400-9001.