The Business Card: A Brief History of Looking Important
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The Business Card: A Brief History of Looking Important
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The History of Marketing, or: The Things We Did to Sell Things — Episode 1
The business card seems simple enough: your name, your company and a way to reach you. No lights. No fanfare. No ceremonial doves.
And yet, this small rectangle has survived calling cards, trade cards, elaborate Victorian etiquette, the telephone, email, LinkedIn, QR codes and repeated predictions of its death.
In The Business Card: A Brief History of Looking Important, Nick Sorbin explores how social status and advertising eventually merged into the modern business card—and why, after centuries of technological change, we still confidently hand people small pieces of cardstock.
Along the way, we encounter engraved stationery, miniature advertisements, suspiciously capable sewing thread, nervous livestock and several questionable marketing decisions.
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