We Fucked Up...and let churn surprise us | Episode 14
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We Fucked Up...and let churn surprise us | Episode 14
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Do you treat every time a customer churns like the end of the world, searching high and low for everything you *could've* done?
...no? Well, then you haven't quite fucked up like we have.
In this episode we welcome Denny Burda, Chief Customer Officer at River Consultancy, to chat churn:
00:00:00 - Intro
00:01:07 - First male guest with big ideas
00:03:18 - The story of a perfect churn
00:12:53 - Budget assumptions and surprise churn
00:15:42 - Stakeholder change and shifting priorities
00:19:55 - Transparency and learning from churn
00:22:00 - The importance of tracking churn reasons
00:28:30 - Drafting a churn ICP
00:32:18 - Key takeaways from the churn discussion
And hey, we want to hear from you! What topics do you want us to tackle next? Reach out and let us know. Remember, we’re here to share how We Fucked Up So You Don’t Have To.
Reach out to Melanie: https://www.linkedin.com/in/melanie-faye/
Reach out to Stino: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/
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