Wikipedia is undergoing a full-on crisis. As AI search tools like ChatGPT and Google intercept its traffic, while also borrowing its resources, the platform is facing a slow-motion collapse. Donations are shrinking, editors are burning out, and global politics are threatening its open, volunteer-led structure.

In this episode, Aaron, Melissa, and Qadira take on a big question: can Wikipedia survive in the AI era and during a time where facts are subjective? We explore how the site can evolve without losing its soul, what happens when truth itself becomes political, and why dissenting viewpoints actually make Wikipedia stronger.

What We Cover:

• Why AI is draining Wikipedia’s traffic and donations

• The tension between openness, neutrality, and regulation

• How political and cultural pressures are reshaping Wikipedia globally

• Why its volunteer model is breaking — and how AI could help fix it

• The role of diversity and localization across 300+ language editions

• The future of knowledge in an AI-first world

Key Fixes Discussed:

• Partnership, not competition: Work with AI companies like OpenAI and Google to license verified content and ensure attribution.

• Empower editors: Use AI assistance to reduce burnout and flag misinformation, while celebrating human contributors as the “Wikipedia Influencers.”

• Global equity: Invest in non-English versions, local training, and community

partnerships to balance global representation.

• Governance & transparency: Build stronger frameworks to manage bias,

misinformation, and evolving editorial standards.

• Education & early adoption: Reintroduce Wikipedia into classrooms and

universities to rebuild generational trust.

• Stay the public library of the internet: Redefine relevance not by traffic, but by quality and cultural importance.

Links

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Ben & Jerry’s, the iconic mission-driven ice cream brand, has hit a rocky patch. Co-founder Jerry Greenfield’s public exit after 47 years has raised big questions about what happens when a brand’s activist soul meets corporate strategy. Aaron, Melissa, and Qadira dig into how Unilever can protect Ben & Jerry’s social mission, rebuild trust with customers, and chart a bold path forward without its founding duo steering the ship.

From how to handle vocal founders on the outside to doubling down on values inside, this episode is a masterclass in managing founder-brand tension and preserving legacy in the corporate era.

🧠 What We Cover:

• The roots of Ben & Jerry’s mission-driven identity
• Why founder departures can shake a brand’s core
• How Unilever can re-anchor Ben & Jerry’s in its values
• Balancing global business strategy with social activism
• Governance, communications, and culture as tools for the fix
• Turning public tension into brand opportunity

🧰 Key Fixes Discussed:

• Double down on the mission: Recommit publicly to the values that made the brand unique.
• Operationalize the values: Embed activism into business strategy, not just storytelling.
• Create a new “guardian of the brand soul”: A face or team dedicated to carrying the mission forward.
• Leverage Unilever’s scale: Use Ben & Jerry’s as a flagship for cause-driven campaigns across all brands.
• Anticipate founder pushback: Build a strong comms plan to stay steady in public discourse.
• Codify the culture: Make the mission bigger than any one founder.

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

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Keep listening to find out how we fix companies and put them back better than we found them.

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This week on We Fixed It, You’re Welcome, we’re diving deep into one of the most fascinating business stories in streaming: the Disney Plus crisis. From explosive subscriber growth to public backlash and strategic pivots, Disney’s streaming platform has seen both magic and mayhem.

Joining us is Michael Cerdá, the former VP of Product at Disney Plus, who helped take the platform from concept to over 100 million subscribers. Michael gives us a rare behind-the-scenes look at how the service was built, why key decisions were made, and what Disney can do now to win back its audience.

We break down:

• The launch chaos that almost broke Disney Plus

• Why bundling Hulu and ESPN+ was a last-minute gamble

• The subscriber exodus and backlash over pricing

• How personalization and AI could reshape streaming

• And our fix for Disney Plus retention and acquisition strategies

Whether you’re a media strategist, streamer, or just love a good comeback story, thisone’s packed with insight.

✅ Key Takeaways:

• Bundling works—even when it’s messy—because it locks in lifetime value.

• Personalization is the next battlefield in streaming retention.

• Disney’s loyalty ecosystem is underleveraged but powerful.

• AI could usher in a new era of storytelling, putting the viewer at the center.

Guest Plug:

Michael Cerdá’s book Build Something is available on Amazon and Barnes & Noble. It dives

deeper into Disney Plus’s launch and other major product stories.

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

Links:

• Website – www.wefixeditpod.com

• Follow us on:

Instagram – instagram.com/wefixeditpod

LinkedIn – linkedin.com/company/wefixeditpod

YouTube – / @wefixeditpod

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!

Keep listening to find out how we fix companies and put them back better than we found them.

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