In this episode of "We Fixed It, You're Welcome" the hosts tackle American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakari joins to dissect the brand's misstep, exploring the importance of inclusive marketing and authentic consumer engagement. The discussion delves into the risks of shock marketing, the power of Gen Z consumers, and the need for diverse voices in decision-making processes. The panel offers strategic advice for American Eagle to regain trust, emphasizing accountability, employee engagement, and aligning actions with stated values. This episode challenges conventional marketing approaches and provides insights on navigating brand crises in the age of cancel culture.

https://wefixeditpod.com/

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of "We Fixed It. You're Welcome," the hosts tackle New York City's tourism slump. With international visits expected to drop 17% and $4 billion in potential lost spending, the team explores innovative solutions. Joined by comedian Tim Duffy, they discuss leveraging borough pride, curating unique experiences, and corporate reinvestment in communities. Ideas include borough-specific marketing, specialty interest tours, and encouraging residents to be local tourists. The conversation touches on the challenges faced by different neighborhoods, the importance of affordable accommodations, and the potential for public-private partnerships. The hosts emphasize New York's resilience and its ability to create cultural moments that attract visitors, ultimately aiming to revitalize the city's tourism industry.

https://wefixeditpod.com/

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of "We Fixed It. You're Welcome," hosts Aaron Wolpoff and Melissa Eaton, joined by guest Qadira Oliver, tackle Krispy Kreme's recent challenges. They explore the donut giant's failed McDonald's partnership, declining stock, and brand identity crisis.

The team dissects Krispy Kreme's expansion strategy, discussing the mismatch between its "Hot Now" experience and McDonald's fast-food model. They propose solutions focusing on local community engagement, leveraging franchise owners' knowledge, and embracing technology for data-driven growth.

The conversation highlights the importance of stakeholder communication and maintaining brand authenticity while adapting to modern consumer needs. The episode concludes with innovative ideas like mini donut kiosks and campus locations to revitalize Krispy Kreme's presence and appeal.

https://wefixeditpod.com/

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.