In this heartfelt episode of Wax and Whiskey, Jaysee Soto expresses profound gratitude to the people who have shaped his life and career. He reflects on the importance of acknowledging mentors, friends, and family who have supported him throughout his journey as an entrepreneur in the audiology field. From his relationship with God to the influence of his parents and the unwavering support of his wife, Jaysee emphasizes the significance of giving thanks and recognizing those who have made a difference in our lives. He also highlights the importance of community and collaboration within the audiology profession, encouraging listeners to appreciate their own support systems and to express gratitude to those who have helped them along the way.

Today's Spirit: Willet Bourbon Small Batch

Keywords

audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey

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In this episode, we pull back the curtain on how Costco handles hearing care. I share real examples of patients who were pushed into hearing aids—even when medical concerns should have been the priority. From ignored red flags to one-size-fits-all fittings, you’ll hear why bargain prices can come at a serious cost. If you’ve ever wondered whether warehouse hearing care really puts patients first, this is an episode you don’t want to miss.

Also, here’s a big question: Since Costco offers so many excellent products from leading manufacturers in other departments, why don’t they carry the world’s leading hearing aid manufacturers like great hearing care practices throughout the country do?

Today's Spirit: Glenlivet 14 yr Cognac Cask

Keywords

audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey

Pour a Glass, Tune In, Hear Better.

Pour a Glass, Tune In, Hear Better.

🎙️ It took everything I had to leap into entrepreneurship. It can be the best decision you ever make or the fastest way to lose it all. In this episode, I share my journey and the questions you should ask yourself before you take that first step.

entrepreneurship, audiology, business ownership, work-life balance, patient care, healthcare industry, audiology practice, business challenges, personal growth, managed care.

Today's Spirit: It was too early, so.... Nespresso pods.

Pour a Glass, Tune In, Hear Better.