WWE's Creative Answers Are Not AI and Algorithms. What is?
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WWE's Creative Answers Are Not AI and Algorithms. What is?
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However, this focus on AI misses the fundamental issue: a perceived creative bankruptcy that technology cannot solve.
As reports from outlets like Newsweek and Fightful have clarified, the panic over AI writing promos and booking matches is largely unfounded, with the company's use of AI focused on production efficiencies rather than creative generation.
A Newsweek article titled "Wild WWE AI Report Gets Debunked" directly addresses these rumors, explaining that while WWE is exploring AI, its focus is on production elements like video editing and asset management, not replacing human writers .
This is further detailed by Fightful, which clarified that AI software has been available to the creative team for years as a "glorified creative assistant" and is intended for logistical tasks like "eliminate background noise from certain shots".
One top talent even dismissed the notion, stating, "Michael Hayes, Ed Koskey and Paul Heyman are not AI" (as reported by Fightful and Newsweek).
This debunks the idea that AI is the boogeyman or the savior of WWE's creative woes. The actual solution is, and always has been, decidedly human. The core of professional wrestling's success lies in its ability to create compelling, larger-than-life characters and place them in prominent, well-developed storylines. The future of WWE rests not on a server, but on the shoulders of a new generation of talent who need consistent investment and character development to become the main event stars of tomorrow.
Instead of looking to algorithms for answers, the creative focus must be on establishing its next "four pillars." This new foundation—built around stars like the universally despised Dominik Mysterio, the charismatically gifted Trick Williams, the physically dominant Bron Breakker, and the intensely formidable Jacob Fatu—represents the human-centric future the audience craves. By dedicating significant television time, crafting nuanced storylines, and allowing these performers to develop their unique characteristics, WWE can solve its creative stagnation and secure its next decade of storytelling success.
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