THIS IS VIRGINIA DRUMMOND WITH TURF’S UP RADIO NEWS,

BROUGHT TO YOU BY GREEN INDUSTRY PROS —

YOUR TRUSTED SOURCE FOR WHAT’S DRIVING THE GREEN INDUSTRY FORWARD.

IN THE NEWS — WOMEN ARE TAKING THE LEAD IN LANDSCAPE-RELATED BUSINESS, AND THE INDUSTRY IS BETTER FOR IT.

ACROSS THE COUNTRY, WOMEN ARE OWNING AND OPERATING COMPANIES IN LANDSCAPING, IRRIGATION, TURF MANAGEMENT, HARDSCAPING, AND TREE CARE.

ACCORDING TO THE NATIONAL ASSOCIATION OF LANDSCAPE PROFESSIONALS,

WOMEN NOW REPRESENT OVER TEN PERCENT OF LANDSCAPE BUSINESS OWNERSHIP —

A NUMBER THAT’S GROWING EVERY YEAR.

THEY'RE NOT JUST FILLING GAPS IN THE FIELD — THEY'RE INNOVATING, LEADING CREWS, AND BUILDING BRANDS FROM THE GROUND UP.

WOMEN BUSINESS OWNERS ARE SHOWING STRENGTH IN STRATEGY, SERVICE, AND SCALE.

MANY ARE BRINGING A FRESH FOCUS TO CUSTOMER EXPERIENCE, SYSTEMS MANAGEMENT,

AND WORKFORCE CULTURE — FIELDS WHERE LANDSCAPE BUSINESSES HAVE TRADITIONALLY STRUGGLED.

THEY’RE EMBRACING NEW TECHNOLOGY FASTER, STREAMLINING ESTIMATING AND SCHEDULING,

AND DRIVING EFFICIENCY THROUGH DIGITAL TOOLS.

WOMEN-OWNED FIRMS ALSO REPORT HIGHER RETENTION IN MULTI-GENERATIONAL CREWS,

THANKS TO STRONG COMMUNICATION AND POSITIVE WORKPLACE ENVIRONMENTS.

YOU’LL FIND WOMEN AT EVERY LEVEL — FROM OPERATIONS AND SALES TO EQUIPMENT TRAINING AND DESIGN.

THEY’RE RUNNING FIELD CREWS, HOSTING CLIENT WALKTHROUGHS,

AND LEADING CONTRACTS IN BOTH RESIDENTIAL AND COMMERCIAL MARKETS.

SOME GOT STARTED AS DESIGNERS OR OFFICE MANAGERS AND GREW INTO OWNERSHIP,

WHILE OTHERS CAME FROM AGRICULTURE, HORTICULTURE, OR BUSINESS BACKGROUNDS.

THEY'RE ALSO FOUNDING ALL-WOMEN CREWS, TRAINING THE NEXT GENERATION,

AND BUILDING STRONG INDUSTRY NETWORKS THROUGH ASSOCIATIONS, CONFERENCES, AND SOCIAL MEDIA.

CHALLENGES STILL EXIST — BUT RESPECT AND RECOGNITION ARE ON THE RISE.

MANY WOMEN IN THE GREEN INDUSTRY STILL FACE SKEPTICISM ON THE JOBSITE,

BUT RESULTS SPEAK LOUDER THAN DOUBT.

AS MORE WOMEN OWNERS SUCCEED, HIRE, AND SCALE,

THE INDUSTRY IS SEEING FIRSTHAND THE VALUE OF DIVERSITY IN LEADERSHIP.

AND IT’S INSPIRING MORE YOUNG WOMEN TO STEP INTO THE FIELD WITH CONFIDENCE.

FOR MORE INFORMATION ABOUT THESE STORIES AND MORE,

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FOR TURF’S UP RADIO NEWS,

I’M VIRGINIA DRUMMOND REMINDING YOU TO STAY GREEN AND KEEP YOUR HANDS DIRTY.