エピソード

  • Shopping Malls making a Comeback

    Shopping Malls making a Comeback
    2026/09/28
    Malls are winning today because they're focused on delivering experiences. Younger Americans are frequenting malls as destinations to shop and socialize. Malls have come a long way from the pandemic, when many closed permanently. And while one can't say with certainty that they are now on solid footing for years to come, certainly one can say that the survivability of malls has surprised many, given how they're now the shining stars of real estate owners' portfolios. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    2 分
  • Popularity of Private Label Brands Grows

    Popularity of Private Label Brands Grows
    2026/06/26
    FMI, the Food Industry Association's new annual private label report, finds that 92% of US shoppers now have private label products in their home. That's up from 89% last year. Private brand dollar sales increased 2.8% for the year, compared to a gain of 2.6% for national brands. That according to data from Circana. The data further shows that almost half of consumers increased their store brand purchases over the past year, while only 31% say they've purchased more national brands. And of course, given the economic conditions today, it's no surprise that people are shopping with a cost-conscious focus. But what is surprising is that consumers are making the choice to switch to private label, not just because of lower prices. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    2 分
  • Interest in Traveling to Ticketed Events this Summer Brisk

    Interest in Traveling to Ticketed Events this Summer Brisk
    2026/06/09
    Emily Hartman, general manager at Allianz Partners, said in a statement, "Travelers today are looking for more than just time away. They're seeking experiences that feel meaningful, memorable, and worth investing in. Whether it's traveling for a once-in-a-lifetime concert, a championship sporting event, or a bucket list cruise, these trips often involve significant emotional and financial investment," added Hartman. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    2 分
  • Small Business Optimism Sentiment Drops To New Lows

    Small Business Optimism Sentiment Drops To New Lows
    2026/06/10
    NFIB's Uncertainty Index rose three points to 91, more than 23 points above its long-run average of 68. So what specifically is bringing small business owners down these days? For one, it's high fuel costs. NFIB Chief Economist Bill Dunkelberg said in a statement, "More small business owners are struggling with significant and unpredictable hikes in fuel prices, which are more challenging for small businesses to pass on to their customers compared with their larger corporate competitors." And it's not just the high price of gas. Inflation's prominence as a pain point continued to grow, with 18% of respondents, two points more than in April, and the highest share since December 2024, identify this as a top business concern. Only taxes ranked higher as a concern. To make ends meet, among owners surveyed, 36% said they had already raised their selling prices. And looking ahead, 34% of owners indicated they have to raise prices even further just to make ends meet. Beyond cost and pricing issues, supply chain disruptions had touched their operations in some negative way, and the labor outlook also has weakened. On hiring, just 9% of owners on a seasonally adjusted basis said they intend to add staff over the coming three months amidst the backdrop of rising labor costs. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    2 分
  • The Power of Audio in the Marketing Mix

    The Power of Audio in the Marketing Mix
    2026/06/16
    The power of audio represents an opportunity for brands. Brands unlock meaningful growth when they become part of culture, and audio, an increasingly dynamic channel offering scale, intimacy, and efficient reach, provides a powerful path forward, the report says. It argues that in an increasingly fragmented media environment, marketers should view audio not simply as a reach vehicle, but as a place where culture is actively formed, not fleetingly captured. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    2 分
  • Fathers Day Sales Results Set Record This Year

    Fathers Day Sales Results Set Record This Year
    2026/06/23
    Forty-five percent of consumers purchased a gift for a father or stepfather, followed by a husband at twenty-five percent, sons at thirteen percent, brother ten percent, friend eight percent, and grandfather seven percent. As in the past, greeting cards are the most popular gift for Father's Day, with sixty percent of consumers making that purchase, followed by clothing at fifty-eight percent. National Retail Federation Executive Vice President of Strategy, Phil Rist, had this to say: "While nearly every gift category saw an increase in spending this year, electronics and personal care items had the largest gains." Where'd we do all this buying this year? Well, we made the most of our purchases online. Thirty-eight percent of the purchases, to be exact, were made at online e-commerce sites, followed closely by purchases at physical brick-and-mortar stores at thirty-seven percent. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    2 分
  • SMS Marketing Proving to be Effective Channel

    SMS Marketing Proving to be Effective Channel
    2026/06/24
    There's an often overlooked but highly effective marketing channel that you simply have to consider these days if you're in business, and that channel is text messaging, or SMS marketing as it's known in the trade. In 2026, 86% of consumers opted into business text messages, and 75% of businesses say they're using SMS marketing as an effective marketing channel, showing growth from last year. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    2 分
  • Customer Personalization Critical in Business Today

    Customer Personalization Critical in Business Today
    2026/06/29
    Wondering how you get started with personalization? Well, starting at the easiest level first, simply have all of your outbound correspondence go to your customers using their first name when you address them. There are many tools that can help you do just that on an automated basis, and at a fundamental level, start with that. Certainly, you can go way beyond, but that's a starting point that's meaningful. Clement Dee, founder and CEO of TargetNXT, said, "Buyers and customers are more selective today, so reaching an inbox simply isn't enough. The teams that focus on relevance, audience understanding, and quality over volume will continue to see the best possible results from their outreach to customers." Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    3 分