『Popularity of Private Label Brands Grows』のカバーアート

Popularity of Private Label Brands Grows

Popularity of Private Label Brands Grows

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概要
 FMI, the Food Industry Association's new annual private label report, finds that 92% of US shoppers now have private label products in their home. That's up from 89% last year. Private brand dollar sales increased 2.8% for the year, compared to a gain of 2.6% for national brands. That according to data from Circana. The data further shows that almost half of consumers increased their store brand purchases over the past year, while only 31% say they've purchased more national brands. And of course, given the economic conditions today, it's no surprise that people are shopping with a cost-conscious focus. But what is surprising is that consumers are making the choice to switch to private label, not just because of lower prices. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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