We’re heading back to one of our favourite places—Prince Edward Island—for the Cavendish Beach Music Festival, kicking off this Thursday through Saturday, and we are beyond excited to share it with YOU, Strange Crew.

Before the festival gates open and the amps get cranked, we sat down with none other than Ben Murphy, the man behind the magic. As the CEO of Murphy Hospitality Group and Whitecap Entertainment, Ben has played a major role in shaping some of the East Coast’s biggest and best events, including Cavendish Beach Music Festival and the newer but equally stellar Sommo Music Festival, where we had an absolutely incredible time last year! We straight up swear on it being the best festival around legit. Beyond thought out, so many vendors, great layout, so safe, easy to get to, media is well taken care etc, cannot say enough things about the team too, just beyond amazing crew of people and all day through taking care of people coming in, artists, they are just on it and smiling.

In our exclusive chat, Ben gives us an insider look into what it takes to pull off a festival of this scale, the growing impact of live music on the Island’s culture and tourism, and what fans can expect from this year’s experience at Cavendish, and we are pumped.

And let’s talk about that lineup for a second...there’s over 60 artists across three stages—an incredible variety of country, folk, and local talent!

We have Lainey Wilson and Shania Twain coming to PEI LIKE WHATTTTT!? We are so excited! Catch up at the line dancing tent, besties!

📸 We’ll also be on the ground capturing behind-the-scenes moments, artist interviews, fan stories, giving out fun merch and—of course—enjoying all the music magic.

Make sure to follow along on our socials and stay tuned to Strange Grooves for the latest drops from the field. If you see us out there, come say hi!

SEE YOU AT CAVENDISH, STRANGE CREW!
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