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Visionary Voices: The College President’s Playbook

Visionary Voices: The College President’s Playbook

著者： Dr. Bryan Gross
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 Visionary Voices: The College President’s Playbook is an insightful podcast series dedicated to the strategic minds leading today's higher education institutions. Each episode brings a unique perspective from visionary and tech forward college presidents, chancellors, and other high-level academic leaders, diving into the complexities and nuances of running a modern educational institution. This show explores a range of critical topics, from navigating financial challenges and embracing technological innovation to fostering student success and promoting diversity and inclusion. Featuring in-depth case studies and a focus on transformative strategies, the podcast is a valuable resource for current and aspiring leaders in academia, offering a playbook of visionary ideas and practical solutions for the ever-evolving landscape of higher education.2024 Enrollify 経済学
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  • Ep. 14: Innovating for Institutional Growth: Lessons from Franklin Pierce University

    Ep. 14: Innovating for Institutional Growth: Lessons from Franklin Pierce University
    2025/02/12
    In this episode of Visionary Voices: The College President's Playbook, host Dr. Bryan Gross sits down with President Peter Eden and Vice President for Marketing and Communications Mark DiPietro of Franklin Pierce University. The conversation dives into the university’s bold, entrepreneurial approach to higher education, including its innovative Career Paths at Pierce program and multi-campus model. The episode unpacks how Franklin Pierce is tackling enrollment challenges, balancing liberal arts education with career readiness, and leveraging alternative revenue streams to ensure long-term institutional stability. Key TakeawaysThe Power of Career-Integrated Learning – Franklin Pierce’s Career Paths at Pierce program blends liberal arts education with career readiness, ensuring students graduate with real-world experience.Multi-Campus Model for Institutional Stability – The university’s expansion into Texas, Arizona, and New Hampshire provides diversified revenue streams and meets the rising demand for healthcare professionals.Marketing and Enrollment Must Align – A strong partnership between marketing and enrollment management ensures messaging resonates with students and their families.Entrepreneurship in Higher Ed Leadership – Universities must adopt a business-minded approach to survive in today’s challenging market, balancing financial sustainability with academic excellence.The Importance of Institutional Branding – Many schools face the challenge of brand visibility; Franklin Pierce is focused on amplifying its story to attract the right students.What is the Career Paths at Pierce Program, and How Does It Benefit Students? Franklin Pierce University is taking a forward-thinking approach to student success with its Career Paths at Pierce initiative. This program builds upon the school’s existing Paths at Pierce model, adding a stronger emphasis on experiential learning, internships, and career readiness. President Eden and Mark DiPietro recognized that today’s students—and their families—are seeking a clear return on investment from higher education.Rather than simply offering internship opportunities as an option, Franklin Pierce has integrated them as a fundamental component of the curriculum. By blending liberal arts education with career-focused experiences, the university ensures that students graduate not just with a degree but with tangible work experience. This approach makes Franklin Pierce more competitive in attracting students who want to secure strong career outcomes immediately after graduation. How is Franklin Pierce Utilizing a Multi-Campus Model for Growth?One of Franklin Pierce’s unique strategies is its multi-campus model, with centers in Round Rock, Texas; Goodyear, Arizona; and two locations in New Hampshire. These campuses primarily focus on graduate health professions programs, an area of significant societal need, especially in rural healthcare.The expansion was a strategic move to counteract the demographic decline affecting many traditional college campuses, particularly in the Northeast. By tapping into growing markets in the Southwest, Franklin Pierce has created a sustainable business model that generates revenue beyond undergraduate tuition. The university is also exploring opportunities for early college programs in these regions to expand its impact further. How Does Franklin Pierce Approach Marketing for Its Various Campuses?With multiple campuses serving distinct student populations, Franklin Pierce has adopted a targeted marketing strategy. Mark DiPietro emphasized the importance of tailoring messaging for each campus while maintaining a unified institutional brand. Digital marketing plays a key role in reaching prospective students, particularly in regions where Franklin Pierce’s programs fulfill unmet educational needs.A critical component of their marketing strategy is shifting the narrative from simply earning a degree to ensuring a clear pathway to a career. The team is refining language across platforms—from the website to social media—to reinforce this message. This approach aligns with what modern students and families expect: a direct connection between education and employment. Why Must Higher Education Leaders Think Like Entrepreneurs?Both President Eden and Mark DiPietro stress that universities must operate with an entrepreneurial mindset to stay competitive. Traditional financial models reliant on tuition revenue alone are becoming unsustainable, especially with rising tuition discounting rates and shifting demographics.By diversifying revenue streams, investing in high-demand programs, and making bold, strategic moves, Franklin Pierce is setting itself apart from struggling rural institutions. President Eden notes that while many universities are facing financial scarcity, Franklin Pierce is fostering a growth mentality—a mindset that requires taking calculated risks rather than just maintaining the status ...
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    28 分
  • Ep. 13: Revolutionizing Higher Ed for Workforce Readiness

    Ep. 13: Revolutionizing Higher Ed for Workforce Readiness
    2025/01/15

    In this episode of Visionary Voices: The College President's Playbook, host Bryan Gross dives into an inspiring conversation with Arizona Western College’s President Daniel Corr and Provost Reetika Dhawan. The discussion highlights AWC’s innovative approach to education, including their transformative entrepreneurial college initiative, which redefines workforce readiness and academic accessibility. Learn how AWC is navigating rapid change, forging partnerships, and empowering students with stackable micro-credentials that align with regional and national employment demands.

    Key Takeaways

    • Embracing Change in Higher Education: AWC's entrepreneurial college focuses on agility and rapid adaptation to meet industry demands, such as launching a fiber optics program in just four weeks.
    • Stackable Micro-Credentials: Short-term certificates designed to meet specific workforce needs allow students to quickly gain employable skills while providing pathways for continued education.
    • Strategic Partnerships: Collaboration with institutions like Northern Arizona University and University of Arizona enables seamless transfer pathways and co-located bachelor's and master's degree programs.
    • Community-Driven Initiatives: Programs in agriculture, renewable energy, healthcare, and advanced manufacturing reflect AWC’s commitment to aligning education with regional economic needs.
    • Innovative Leadership and Faculty Buy-In: Success stems from visionary leadership, a strong faculty, and industry-driven curriculum design.

    Episode Summary
    What makes Arizona Western College unique in serving the Yuma community?
    President Daniel Corr outlines how AWC serves a diverse and underserved student population, including a majority of Hispanic, first-generation students, many of whom speak English as a second language. With 12,000 students across multiple locations, AWC is redefining what it means to be a community college, focusing on transforming lives through innovative educational pathways.

    What is the Entrepreneurial College, and why was it created?
    Inspired by the book The Great Upheaval, the entrepreneurial college was designed as a “second pillar” to deliver flexible, workforce-ready education. With separate hiring qualifications, tuition models, and a focus on non-traditional formats, the entrepreneurial college bridges the gap between academia and real-world employment needs.

    How does AWC define and implement stackable micro-credentials?
    Stackable micro-credentials are short-term, skill-specific certificates that allow students to quickly enter the workforce while providing opportunities for further education. For example, an HVAC program was restructured into a nine-credit-hour certificate based on industry demand, enabling faster career entry while retaining pathways for advanced skills.

    How does AWC collaborate with universities to enhance student opportunities?
    AWC partners with Arizona’s three state universities, offering on-campus bachelor’s and master’s degree programs. This collaboration ensures students can progress seamlessly from associate to graduate degrees without leaving Yuma. This unique model exemplifies how partnerships can double baccalaureate attainment rates and provide comprehensive support for students.

    What innovative programs and initiatives fall under the entrepreneurial college?
    Programs range from agriculture technology and renewable energy to advanced manufacturing and healthcare. Initiatives like the food incubator program and military-focused logistics training highlight AWC’s emphasis on regional workforce alignment. The entrepreneurial college also integrates cutting-edge technologies like AI and VR to enhance learning and engagement.

    How does AWC measure the success of its programs?
    AWC evaluates success through rapid skill acquisition, workforce readiness, job placement rates, and collaborative industry relationships. Annual studies and data analysis guide resource allocation and identify gaps, ensuring continuous improvement and responsiveness to economic shifts.
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    27 分
  • Ep. 12: Transforming Higher Ed: Reach University's Game-Changing Apprenticeship Model with President Joe Ross and Dr. Eric Dunker

    Ep. 12: Transforming Higher Ed: Reach University's Game-Changing Apprenticeship Model with President Joe Ross and Dr. Eric Dunker
    2024/11/13

    In this episode of Visionary Voices: The College President’s Playbook, Dr. Bryan Gross hosts Joe Ross, President of Reach University, and Dr. Eric Dunker, Chief Executive and Co-Founder of the National Center for the Apprenticeship Degree. They explore how Reach University is transforming higher education by offering a unique apprenticeship degree model that empowers students to earn degrees while working in their communities. Joe and Eric dive into the university’s mission to provide accessible, debt-free education through workplace-based learning. They discuss the benefits of apprenticeship degrees, how Reach University collaborates with employers to upskill workers, and why this model is particularly successful in rural and underserved areas. The episode highlights Reach University’s affordable approach, employer partnerships, and the importance of innovation in higher education. Ross and Dunker also provide advice for college leaders on how to implement similar models at other institutions.

    Guest Names:
    President Joe Edelheit Ross, Reach University
    Dr. Eric Dunker, Reach University's NCAD

    Guest Socials:
    President Joe Edelheit Ross - https://www.linkedin.com/in/joeross/
    Dr. Eric Dunker - https://www.linkedin.com/in/eric-dunker-ph-d-1463758/

    Guest Bios:
    President Joe Edelheit Ross, Reach University - Joe Edelheit Ross is President and CEO of Reach University, the nonprofit university advancing fully job-embedded Apprenticeship Degrees. Joe previously led a statewide education advocacy association, California County Boards of Education, and served for over ten years as an elected trustee of the San Mateo County Board of Education. Earlier in his career, he served on active duty in the U.S. Navy, and later as a deputy district attorney. The son of a U.S. Postal Service labor custodian, Joe received his B.A. from Yale College and his J.D. from Stanford Law School, where he was President of the Stanford Law Review. Ross has been published in Inside Higher Education, Work Shift, the San Jose Mercury News, the Los Angeles Times, Newsday, and Forbes.

    Dr. Eric Dunker is co-founder and Chief Executive of Reach University's National Center for the Apprenticeship Degree (NCAD). Eric joined Reach from Arapahoe Community College in Colorado, where he served as the vice president for Workforce and Economic Development for over five years. There he led the launch of two new campuses, cultivated $30 million in philanthropy and grants, co-created innovative apprenticeships in health care, technology, and business, and co-created responsive career-ready programs for displaced workers during the COVID-19 pandemic. Prior, Eric served as regional director for Oregon State University. Eric currently serves on the Colorado state apprenticeship board. At Reach, he co-founded and launched NCAD, the university’s center dedicated to technical assistance and collective impact advancing adoption of the apprenticeship degree across the United States.
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    32 分
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