Host: Jeremy Rivera
Guest: Virginia Elder, Owner of Podcast Abundance
Topic: The evolution of SEO, podcast marketing strategy, and cross-channel content creation

In this in-depth conversation, Jeremy Rivera sits down with Virginia Elder, owner of Podcast Abundance, to explore how podcasting fits into modern SEO and content marketing strategies. They discuss the evolution from traditional website-focused SEO to a holistic, cross-channel approach that leverages podcasting, social media, and authentic human connections to build brand authority and drive business growth.

Virginia shares her journey from financial audit work to becoming a podcast production specialist for financial professionals, while Jeremy explains why genuine human conversations can't be replicated by AI and how podcasting creates valuable content ecosystems for businesses.

• The end of the "golden age" of basic SEO tactics
• Impact of Google's Helpful Content Update (HCU) on traditional SEO approaches
• Why websites are no longer the center of the digital marketing universe
• The rise of platform-based businesses (Instagram + Linktree models)

• Moving beyond website-only SEO to multi-platform strategies
• Creating "spider webs" of interconnected content across channels
• The importance of consistent branding across all digital touchpoints
• How different generations evaluate business legitimacy through different platforms

• How Google and LLM tools distinguish between people with similar names
• The role of consistent content creation in building entity authority
• Why more content leads to better AI understanding of your expertise
• The importance of video content in establishing credibility

• Why podcasting creates genuine content that AI cannot replicate
• The power of interviewing business owners to generate authentic content
• How podcasts can replace cold outreach with warm relationship building
• Cross-pollination opportunities within industry ecosystems