What if the solution to wine oversupply begins with changing the way we think about the grape itself?In this episode of Vino Visionaries, I speak with Andrew Cates a grape grower who developed a patented method for dehydrating wine grapes.The process creates an edible seeded raisin with concentrated nutrients, fibre and antioxidants, and potentially gives growers an entirely new market for fruit that might otherwise have little or no commercial value.Could vineyard owners create alternative revenue streams when winery contracts disappear?We discuss:• Grape dehydration• Creating secondary markets for wine grapes• Oversupply and lost vineyard contracts• Smoke-affected grapes and Rescue Raisins• Extending grape shelf life • Food, nutraceutical and ingredient opportunities• Alternative revenue streams for growers• The Vineyard Partner Program• Potential applications in future winemaking• Why flexibility and the ability to pivot matter increasingly in agriculture.And ultimately, a question for all of us working in wine:What might become possible if we stopped assuming that every wine grape has to become wine?Sometimes the opportunity is already sitting in front of us. We simply need to imagine another use for it.🎙️ Vino Visionaries explores the people, ideas and emerging possibilities reshaping wine and the world around it.Join our community, subscribe to the podcast today.📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast▶️ Explore more episodes on our Spotify channel: @vino_visionaries🌐 Visit our website: ⁠https://launch.rethinkingwine.app/👥Connect with Andrew Cates: / andrew-cates-44a89a99 ⁠ ⁠⁠#VinoVisionaries #WineInnovation #RethinkingWine #FutureOfWine #WineIndustry #Viticulture #NapaValley #Agriculture #CircularEconomy #RethinkingWine⁠ ⁠⁠#FutureOfWine⁠ ⁠⁠#AndrewCates ⁠#WineCommunity⁠ ⁠⁠ ⁠#WineForTheWorld

Growers cannot transform alone. The business model around them must change too.

The wine industry is deeply interconnected, yet we continue treating each challenge as an individual problem.

Growers can change how they farm and what they plant, but they cannot rebuild demand, reconnect with consumers or transform the value chain alone.

The future of growers depends on the whole industry recognising that it must change together.

Subscribe for more conversations rethinking the future of wine.📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast▶️ Explore more episodes on our YouTube channel: @vino_visionaries🌐 Visit our website: ⁠https://launch.rethinkingwine.app/⁠👥Connect with Chris Dent:

https://www.linkedin.com/in/dentos/⁠

⁠#Chris Dent⁠ ⁠#vinovisionaries⁠ ⁠#rethinkingwine⁠ ⁠#rethinkingthewineindustry⁠ ⁠#wineindustry⁠ ⁠#winebusiness⁠

In this episode of Vino Visionaries, I speak with Tobin Trevarthen about why the wine industry needs a new language for a changing world.

Tobin describes today’s reality as multidimensional rather than vertical. In a world being reshaped by AI, expertise alone is no longer enough. What becomes more valuable is the ability to connect ideas, understand people, translate complexity, and meet consumers where they are.

We explore why the traditional language of wine can sometimes become a barrier instead of a bridge. For too long, wine has been shaped by hierarchy, standards, and a narrow idea of sophistication. But if culture, technology, and consumers are constantly evolving, why should the way we communicate wine remain static?

This is part of the Rethinking Wine Dialogue Room - Live Networking & Ideas Exchange Session: creating a new way for the wine industry to understand change, share ideas, and build value in the 21st century.

There will be only three live sessions, each 90 minutes, with limited spaces so the conversation can stay human, focused and valuable.

Session 1
Tuesday, 28 July
9:00 am Adelaide

https://www.eventbrite.com/e/rethinking-wine-dialogue-room-live-networking-ideas-exchange-session-tickets-1992100766017?aff=erellivmlt

Session 2
Thursday, 30 July
4:30 pm Adelaide

https://www.eventbrite.com/e/rethinking-wine-dialogue-room-live-networking-ideas-exchange-session-tickets-1992101604525?aff=erellivmlt

Session 3
Wednesday, 5 August
9:00 pm Adelaide

https://www.eventbrite.com/e/rethinking-wine-dialogue-room-live-networking-ideas-exchange-session-tickets-1992102052866?aff=erellivmlt

Subscribe for more conversations rethinking the future of wine.📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast▶️ Explore more episodes on our YouTube channel: @vino_visionaries🌐 Visit our website: https://launch.rethinkingwine.app/👥Connect with Tobin Trevarthen: https://www.linkedin.com/in/tobintrevarthen/

#Tobin Trevarthen #vinovisionaries #rethinkingwine #rethinkingthewineindustry #wineindustry #winebusiness

In this episode of Vino Visionaries, Priscilla Hennekam speaks with Jon Stamell about why the wine industry needs to stop relying on old assumptions about consumers.

Jon challenges one of the biggest mistakes many businesses make: looking at past behaviour and assuming it predicts the future.

“Past performance is not an indicator of how people are going to react in the future.

”When major events happen - pandemics, political polarisation, cultural shifts, economic pressure - people change. Their values change. Their behaviours change. The way they buy, trust, listen and connect changes too.

Are we asking enough questions to understand these changes?

In this conversation, we explore market research, changing consumer behaviour, women and wine, relationship-building, and why “quality” is no longer enough when everybody says the same thing.

Subscribe for more conversations rethinking the future of wine.

📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast

▶️ Explore more episodes on our YouTube channel: @vino_visionaries

🌐 Visit our website: https://launch.rethinkingwine.app/

👥Connect with Jon Stamell: https://www.linkedin.com/in/stamell/#JonStamell

#vinovisionaries #rethinkingwine #rethinkingthewineindustry #wineindustry #winebusiness

Are we ready to unlearn wine?

In this episode of Vino Visionaries, created together with Rethinking Wine and Ladies in Wine, we explore one of the biggest challenges facing the wine sector today:

Not learning more but unlearning what no longer helps us connect.

For decades, wine has built authority through expertise, technical language, hierarchy, and tradition. But today’s consumer is not looking for more performance, more intimidation, or more insider language.

They are looking for relevance.

For trust.

For meaning.

For connection.

This debate brings together voices from five countries and diverse fields - from science and markets and innovation - to ask some difficult but necessary questions:

Has wine become too focused on educating instead of connecting?

Are we still speaking more to insiders than to real people?

If trust is moving from authority to networks and communities, what does that mean for wine?

What do we need to unlearn if we want to reconnect with consumers?

Listen now and join the conversation with Sophie Liu from China, Isabelle Leschaeve from USA, Virginie Bellocq from France, Nathalie Malbran from Chile, and Priscilla Hennekam from Australia/ Brazil.
📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast

▶️ Explore more episodes on our YouTube channel: @vino_visionaries

🌐 Visit our website: https://launch.rethinkingwine.app/
#RethinkingWine #VinoVisionaries #LadiesInWine #WineIndustry #WineCommunication #ConsumerBehaviour #WineMarketing #Innovation

In this episode of the Vino Visionaries Podcast, I speak with Adam Casto from the 'What’s the Problem?' Podcast, about something much deeper than marketing, premiumisation, or tradition.

Adam is also the winemaker at Ehlers Estate, and since launching his podcast, he has become one of the standout voices in our industry.

What makes his perspective so interesting is that he is not speaking from the outside. He is inside the system, making wine, living the day-to-day reality of the business, and at the same time stepping back far enough to ask the harder questions many people avoid.

What are we actually selling, and what are people really buying?

After reflecting on 62 conversations across the wine world, this episode explores how the industry may have become disconnected from the meaning of wine itself.

Together, we discuss the multiple realities that coexist in the wine world, and why the future of wine depends on rethinking the way we think.

Join our community, subscribe to the podcast today.

📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast

▶️ Explore more episodes on our YouTube channel: @vino_visionaries

🌐 Visit our website: https://launch.rethinkingwine.app/

👥Connect with Adam Casto: https://www.linkedin.com/in/adam-casto-700ab929/#Adamcasto #winepodcast #vinovisionaries #rethinkingwine #rethinkingthewineindustry #wineindustry #winebusiness

This conversation is about the wine industry’s blind spot: the Base of the Pyramid.

Wine doesn’t survive by only selling premium. It survives because people can enter the category easily, and then some move up over time.

But if we keep shaming value wines, we don’t just lose volume.

We lose the on-ramp.

John puts it bluntly:

• “We’ve told consumers anything under $20 - under $10 - is poor quality.”

• “In US retail, 79% of volume is at $13 and below.”

• "Wines above $13 (USD) need to grow by 28%to offset the fall in wines below $13."

• “The industry needs these products for the long-term health and vitality of the category.”

So here’s the big question we explore: If today’s 20-year-olds don’t find wine as a normal, accessible part of life… will they ever ‘trade up’?

#RethinkingWine #WineIndustry #Moderation #GenZ #Community #WineMarketing #FutureOfWine #vinovisionaries #JohnSutton

📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast

▶️ Explore more episodes on our YouTube channel: @vino_visionaries

🌐 Visit our website:https://launch.rethinkingwine.app/

⁠⁠⁠👥Connect with John Sutton: https://www.linkedin.com/in/john-sutton-92367726/

If the wine industry thinks “drink in moderation” is the answer, we are missing the real question.In this episode, we unpack why moderation is not a one-size-fits-all message, why younger drinkers are opting out before they even begin, and why the future of wine depends on something we’ve avoided for too long - preventive education, peer education, and community-led conversations that help people understand themselves, not just the product.Because the consequences of drinking are different now.A single moment can be photographed, shared, remembered, and for many people, that changes everything.We also talk about the opportunity for wineries and brands to speak directly to the real concerns people have today, with more honesty, more context, and more humanity.If this conversation resonates, share it with someone in wine who still thinks the old message will work.Subscribe for more conversations rethinking wine, culture, and the future of our industry.This episode is for discussion only and is not medical advice.#RethinkingWine #WineIndustry #Moderation #GenZ #Community #WineMarketing #FutureOfWine #vinovisionaries #rafaelruiz #andrewmeans📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast▶️ Explore more episodes on our YouTube channel: @vino_visionaries🌐 Visit our website: ⁠⁠⁠https://www.rethinkingwine.app/⁠⁠⁠👥Connect with Andrew Means and ⁠Rafael Ruiz⁠