In this episode of Vino Visionaries, Priscilla Hennekam speaks with Jon Stamell about why the wine industry needs to stop relying on old assumptions about consumers.

Jon challenges one of the biggest mistakes many businesses make: looking at past behaviour and assuming it predicts the future.

“Past performance is not an indicator of how people are going to react in the future.

”When major events happen - pandemics, political polarisation, cultural shifts, economic pressure - people change. Their values change. Their behaviours change. The way they buy, trust, listen and connect changes too.

Are we asking enough questions to understand these changes?

In this conversation, we explore market research, changing consumer behaviour, women and wine, relationship-building, and why “quality” is no longer enough when everybody says the same thing.

Subscribe for more conversations rethinking the future of wine.

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Are we ready to unlearn wine?

In this episode of Vino Visionaries, created together with Rethinking Wine and Ladies in Wine, we explore one of the biggest challenges facing the wine sector today:

Not learning more but unlearning what no longer helps us connect.

For decades, wine has built authority through expertise, technical language, hierarchy, and tradition. But today’s consumer is not looking for more performance, more intimidation, or more insider language.

They are looking for relevance.

For trust.

For meaning.

For connection.

This debate brings together voices from five countries and diverse fields - from science and markets and innovation - to ask some difficult but necessary questions:

Has wine become too focused on educating instead of connecting?

Are we still speaking more to insiders than to real people?

If trust is moving from authority to networks and communities, what does that mean for wine?

What do we need to unlearn if we want to reconnect with consumers?

Listen now and join the conversation with Sophie Liu from China, Isabelle Leschaeve from USA, Virginie Bellocq from France, Nathalie Malbran from Chile, and Priscilla Hennekam from Australia/ Brazil.
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#RethinkingWine #VinoVisionaries #LadiesInWine #WineIndustry #WineCommunication #ConsumerBehaviour #WineMarketing #Innovation

In this episode of the Vino Visionaries Podcast, I speak with Adam Casto from the 'What’s the Problem?' Podcast, about something much deeper than marketing, premiumisation, or tradition.

Adam is also the winemaker at Ehlers Estate, and since launching his podcast, he has become one of the standout voices in our industry.

What makes his perspective so interesting is that he is not speaking from the outside. He is inside the system, making wine, living the day-to-day reality of the business, and at the same time stepping back far enough to ask the harder questions many people avoid.

What are we actually selling, and what are people really buying?

After reflecting on 62 conversations across the wine world, this episode explores how the industry may have become disconnected from the meaning of wine itself.

Together, we discuss the multiple realities that coexist in the wine world, and why the future of wine depends on rethinking the way we think.

Join our community, subscribe to the podcast today.

📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast

▶️ Explore more episodes on our YouTube channel: @vino_visionaries

🌐 Visit our website: https://launch.rethinkingwine.app/

👥Connect with Adam Casto: https://www.linkedin.com/in/adam-casto-700ab929/#Adamcasto #winepodcast #vinovisionaries #rethinkingwine #rethinkingthewineindustry #wineindustry #winebusiness