In this episode of Vino Visionaries, Priscilla Hennekam speaks with Jon Stamell about why the wine industry needs to stop relying on old assumptions about consumers.

Jon challenges one of the biggest mistakes many businesses make: looking at past behaviour and assuming it predicts the future.

“Past performance is not an indicator of how people are going to react in the future.

”When major events happen - pandemics, political polarisation, cultural shifts, economic pressure - people change. Their values change. Their behaviours change. The way they buy, trust, listen and connect changes too.

Are we asking enough questions to understand these changes?

In this conversation, we explore market research, changing consumer behaviour, women and wine, relationship-building, and why “quality” is no longer enough when everybody says the same thing.

Subscribe for more conversations rethinking the future of wine.

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