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Four directors from the Gilbert Family Foundation reveal how half a billion dollars is revitalizing Detroit through interconnected investments in parks, arts, small business, and housing. JJ Velez explains how community-designed public spaces become neighborhood anchors. Akua Hill shares how cultural initiatives preserve Detroit's authentic identity while creating economic opportunities. Linda Nozegbe discusses connecting residents with growing sectors and providing small business capital. Andrea Benson tackles housing stability through innovative, affordable solutions like factory-built homes.

Together, they demonstrate how comprehensive urban transformation works when community voices lead the way, addressing gentrification concerns while ensuring longtime residents benefit from improvements. A fascinating look inside one of Detroit's most significant neighborhood investment initiatives.

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Hosts: Jamie Kaye Walters, VVK CMO & Craig Fahle, Media Relations Director

Guests: Peter Van Dyke, VVK CEO & Ned Ward, SVP National PR

What happens when a growing three-year-old Detroit PR agency acquires the PR division of a 40-year-old New Jersey firm? This VVK podcast episode uncovers the strategy behind VVK's acquisition of Stern Strategy Group's PR division and examines why executive visibility is essential for brands that want to stand out.

CEO Peter Van Dyke discusses how client demands for national visibility drove VVK to expand its capabilities, culminating in the acquisition. This move brought five seasoned pros to the team, including SVP of National PR Ned Ward, who highlights how amplifying executives creates trust and gives brands a personality in competitive markets.

The podcast tackles key PR trends like executive thought leadership and navigating executives’ reluctance to step into the spotlight. Both leaders share tips on leveraging social platforms strategically and adapting to a fast-changing industry.

Tips for career growth and organizational visibility include saying yes to opportunities, leaning into discomfort, and making personal connections in a digital-first world.

Discover how executive visibility can take your organization to the next level. Visit vvkagency.com to learn more.

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At a time when public trust in media continues its precipitous decline, what does it take to build a news organization that truly serves its community? In this revealing conversation, Craig Fahle sits down with Laurén Abdel-Razzaq, Executive Director of Bridge Detroit, to explore how hyperlocal journalism can reconnect citizens with the information they need most. The conversation delves into the profound challenges facing journalism today: shrinking attention spans, the proliferation of misinformation, and the fundamental question of how to earn community trust. "Trust is very easy to lose and extremely difficult to get," Abdel-Razzaq explains, outlining how Bridge Detroit builds relationships before they need to rely on them, particularly in communities traditionally underserved by mainstream media. Whether you're concerned about the state of media, interested in community-centered approaches to information, or simply curious about innovative models for rebuilding trust, this conversation offers valuable insights into how we might reimagine journalism for a fractured age.