What if the key to breaking through imposter syndrome isn't pushing harder - but going deeper? Dr. Erin Bowe, clinical psychologist and EMDR specialist, shares why traditional "just do it" advice often fails, how to feel safe in your own body, and why hula hooping might be the answer to burnout.

IN THIS EPISODE:

• Why imposter syndrome might never fully disappear (and why that's actually okay)
• How EMDR works to clear emotional blocks that talk therapy can't touch
• The difference between visualization techniques and what to do if your brain doesn't work that way
• Why women overthink more than men (hint: it's not just in your head, it's cultural and biological)
• Moving from hustle culture to slow living without guilt
• The surprising power of prioritizing fun and rediscovering what you loved as a child

TIMESTAMPS:

• 02:45 - Understanding imposter syndrome and why it might never fully go away
• 05:13 - When surface-level techniques don't work: Recognizing deeper blocks
• 08:20 - What is EMDR and how does it work?
• 12:00 - The lemon test: Are you a visual learner or not?
• 15:10 - Tailoring coaching to different learning styles
• 17:35 - Why women overthink more than men
• 19:58 - Positioning yourself as a thought leader when you don't feel safe
• 24:37 - Overcoming the fear of showing up on camera
• 27:01 - When passion isn't enough: Getting to the root of visibility blocks
• 32:05 - Maternal preoccupation: Why mums are wired to constantly check on everything
• 34:05 - Hustle culture vs. slow living
• 36:29 - Getting out of fight-or-flight mode: Simple practices to calm your nervous system
• 38:19 - The legacy of your work and writing books in the chaos of motherhood
• 39:04 - What to do when you don't know what you want in life (start with fun!)

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Why do most New Year's resolutions fail by February? Ange Ritchie, founder of My Goal Squad and former Lululemon community manager, shares the exact goal-setting framework that helped her place top 25 at World Champs - and why writing down "I want to be healthier" won't cut it. Get ready to set goals you'll actually achieve in 2026.

• How Lululemon's goal-setting culture transformed Ange's approach to life and business
• Why most goal-setting methods fail (and what to do instead)
• The power of accountability: Putting your goals on the wall for everyone to see
• How to set goals based on feeling, not just numbers
• The "why behind the why" technique that creates unstoppable motivation
• Breaking down big goals into monthly actions so you don't feel overwhelmed
• Why we overestimate what we can do in a year but underestimate what we can do in five years
• The importance of celebrating wins along the way (not just at the finish line)

TIMESTAMPS:

• 02:45 - How Lululemon's goal-setting culture changed everything
• 08:20 - Leading yourself before you can lead others
• 12:00 - Designing your life instead of just falling into it
• 15:10 - Where to start if you've never set goals before
• 19:58 - Why specificity matters
• 22:16 - The "why behind the why" technique for unstoppable motivation
• 24:37 - Breaking big goals into monthly stepping stones
• 29:24 - What happens when you achieve the goal but still feel empty
• 32:05 - When ego goals teach you unexpected lessons
• 39:04 - Building trust with yourself through small commitments
• 41:45 - The power of visualization and vision boards
• 46:15 - We overestimate one year, underestimate five years
• 50:16 - How Ange grew My Goal Squad through in-person relationships
• 52:30 - Consistency is everything: Keep showing up, even in torrential rain

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ABOUT WOMEN OF IMPACT™

Women of Impact™ is an exclusive mentorship program for established female service providers ready to scale beyond survival mode. If you've been trading time for money, feeling stuck in the messy middle, or craving strategic guidance without the fluff - this is for you.

Inside the program, you'll get proven frameworks for sustainable revenue growth, business optimization strategies, strategic positioning to attract premium clients, a supportive community of like-minded women, and personalized mentorship from Vic Jones - former journalist, agency founder, and coach who's helped female entrepreneurs scale to 6-7 figures.

👉 Learn more

CONNECT:

www.withvicjones.com

@withvicjones

Vic Jones

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What happens when you stop curating perfection and start showing up exactly as you are? Alice Browning, founder of The Fold, shares her journey from yoga teacher to wellness platform creator and speaker - and why authenticity, not perfection, is what truly connects us to our communities.

IN THIS EPISODE:

• How The Fold evolved from COVID-era online yoga classes to a thriving women's wellness platform
• Why Alice chose to amplify other women's voices instead of gatekeeping their brilliance
• The challenges of building a personal brand when you're the face of your business
• Creating authentic connection through the screen, and why it matters more than technical perfection
• Navigating motherhood, small business, and the constant pull between purpose and burnout

TIMESTAMPS:

• 03:35 - How The Fold was born during COVID and evolved into something bigger
• 06:54 - The challenge of translating in-person connection to online platforms
• 09:20 - Reaching women globally and growing beyond local Northern Beaches community
• 11:03 - The masculine energy of "just try it and see what sticks" vs. female overthinking
• 15:19 - Alice's authentic, sassy brand voice and why it works in wellness
• 19:58 - How to show up authentically on camera (hint: it starts with being who you really are)
• 22:16 - Reading the room: Why gratitude lectures don't land with exhausted new mums
• 24:37 - Marketing strategies, brand exposure, and the challenge of being known beyond your local area
• 27:01 - The struggle of being the face of the brand and taking everything personally
• 32:05 - Perimenopause, fertility, and why there's no blood test to confirm what you're experiencing
• 34:05 - Fostering community and connection when everyone's too busy for connection
• 36:29 - Motherhood as purpose: Building a legacy for her daughter

LOVED THIS EPISODE?

Subscribe and share with a fellow female entrepreneur who needs to hear this message. Your support helps more women build businesses that truly work for them.

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👉 Access the free training

ABOUT WOMEN OF IMPACT™

Women of Impact™ is an exclusive mentorship program for established female service providers ready to scale beyond survival mode. If you've been trading time for money, feeling stuck in the messy middle, or craving strategic guidance without the fluff - this is for you.

Inside the program, you'll get proven frameworks for sustainable revenue growth, business optimization strategies, strategic positioning to attract premium clients, a supportive community of like-minded women, and personalized mentorship from Vic Jones - former journalist, agency founder, and coach who's helped female entrepreneurs scale to 6-7 figures.

👉 Learn more

CONNECT:

www.withvicjones.com

@withvicjones

Vic Jones

Hosted on Acast. See acast.com/privacy for more information.