What do melamine plates, rainy camping trips, and a stubborn streak have in common? In this episode of Unicorn Campaigns, Jake “The Wizard” Tlapek sits down with OLPRO founder Daniel Walton to uncover how he went from doodling rejected product ideas in corporate meetings to building one of the UK’s most recognizable camping brands.

Daniel shares the bold leap from retail to direct-to-consumer e-commerce—starting with no money, no safety net, and a deep love for the outdoors. The two dig into:

• How starting small (with low-cost products) paved the way for premium tents and gear

• The power of designing everything in-house to stand out in a crowded market

• Why moving to D2C transformed OLPRO’s brand voice and customer loyalty

• How real-world events, PPC, and content marketing drive both first-time and repeat sales

• The importance of building a “tribe” and keeping customers engaged long after the purchase

• Lessons learned from big mistakes—and how saying “yes” to one thing can mean saying “no” to what matters most

• OLPRO’s 2025 vision: refreshed hero products, sustainable design, and 150+ smart accessories

🎯 Whether you’re an e-commerce founder, outdoor enthusiast, or just someone chasing a bold idea, this episode is packed with inspiration, practical strategy, and proof that big brands can start with small, scrappy moves.

🔔 Subscribe for more real-world brand stories, growth strategies, and marketing insights that take campaigns from spark to unicorn status.

📣 Connect with us: Jake “The Wizard” Tlapek on TikTok: @jakethewizard Daniel Walton: OLPROShop.com + @OLPRO on Instagram and Facebook