What does it take to build a luxury brand that lasts nearly four decades? In this episode of Unicorn Campaigns, Jake “The Wizard” Tlapek sits down with Jack Georges, founder of his namesake leather goods company, to uncover the grit, discipline, and timeless craftsmanship that built a high-end brand long before the internet changed everything.

From starting out as an immigrant working 80-hour weeks for $2.50 an hour to running his own U.S. manufacturing operation, Jack’s story is one of resilience, adaptation, and relentless focus on quality. Together, Jake and Jack dig into:

• Why Jack put his own name on the brand and why it still matters 38 years later

• How growing up around shoemakers shaped his obsession with craftsmanship

• The lessons of working every job from factory floor to VP before starting his own business

• Why he defines “rich” not by income but by how much you save

• The shift from retail partners to direct to consumer online sales

• How to maintain premium positioning when cheaper competitors flood the market

• The role of integrity, consistency, and lifetime guarantees in building repeat customers

• Why your customer, not your title, is the real boss

🎯 Whether you’re building an e-commerce brand, launching a luxury product, or just starting out, this episode is packed with timeless wisdom on growth, resilience, and staying true to your craft.

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📣 Connect with us: Jake “The Wizard” Tlapek on TikTok: @jakethewizard Jack Georges: JackGeorges.com