Alexia Hoffman had four daughters in 30 months, more than 80 rental doors, a coffee shop, and a real estate business she had built from the ground up—and she was trying to manage almost everything herself.

At her peak, Alexia was working 60-hour weeks and had become the bottleneck in her own business. She didn’t need more ambition or another productivity hack. She needed systems, delegation, and the right support.

In this episode of Unbreakable Mompreneurs, Charisse Walker talks with Alexia about how she created a repeatable framework for hiring and fully onboarding a virtual assistant in fewer than 10 hours. That process helped Alexia reduce her workweek to approximately 10–15 hours without sacrificing her income, clients, businesses, or control.

Alexia shares the mistakes she made when hiring assistants without clear systems—and what entrepreneurs must establish before bringing on a VA. She explains how to audit your weekly responsibilities, identify tasks someone else can complete 80% as well as you, define measurable expectations, and use beginning-of-day and end-of-day reports to create accountability.

But this conversation goes far beyond business systems.

Alexia opens up about having twins followed quickly by two more daughters, experiencing postpartum depression after her fourth baby, rebuilding her identity outside of motherhood, and learning to prioritize her needs without feeling guilty. She and Charisse also discuss faith, intuition, changing seasons, and Alexia’s decision to follow God’s direction and move her family and businesses from Michigan to Cincinnati.

In this episode, you’ll discover:

• How Alexia reduced her workload from 60 hours a week to approximately 10–15
• Why you should build systems before hiring a virtual assistant
• The first step in Alexia’s VA Fast Track process
• How to audit your week and decide what to delegate
• Why assigning random tasks causes many VA relationships to fail
• How to hire for the role you actually need
• The importance of clear goals, processes, KPIs, and accountability
• How beginning-of-day and end-of-day reports keep remote employees on track
• Why another person only needs to perform a task 80% as well as you
• How to stop being the bottleneck in your business
• Why successful mompreneurs must protect their time and personal identity
• How to choose goals that genuinely support the life you want
• What it means to trust God when the next step doesn’t make logical sense
• How systems create the freedom to pursue motherhood, health, faith, and meaningful experiences

ABOUT ALEXIA HOFFMAN

Alexia Hoffman is a TEDx speaker, 2024 Entrepreneur of the Year, real estate investor, coach, and creator of the Delegation Clarity Framework. She built her real estate career from the ground up after entering the industry at 19 and now owns a rental portfolio of more than 80 doors with her husband.

Alexia also owns a coffee shop and teaches entrepreneurs how to implement practical systems, hire and onboard virtual assistants, delegate effectively, and build businesses that can operate without them.

After having her fourth daughter, Alexia used the time she reclaimed to prioritize her physical and mental health. Eight months postpartum, she completed her first half marathon; one month later, she completed her first triathlon. Her story is proof that delegation isn’t just about getting more work done—it’s about getting your life back.

Connect with Alexia:
Website: alexiahoffman.com
Instagram: @AlexiaHoffmanCo
LinkedIn: Alexia Hoffman

Connect with Charisse Walker:
Website: charissewalker.com
Instagram: @charissewalker1

Subscribe to Unbreakable Mompreneurs for honest conversations about motherhood, entrepreneurship, relationships, health, faith, leadership, and creating a life and business you love.

#Mompreneur #VirtualAssistant #BusinessSystems

What if growing your business didn’t require working 80 hours a week—or sacrificing the moments that matter most with your children?

In this episode of Unbreakable Mompreneurs, Charisse Walker sits down with Jennifer Staats, Chief of Staff at Sure Send, bestselling author, and founder of Staats Solutions. Jennifer reveals how she transitioned from real estate agent to operations expert, built a nationwide company, and created systems that allow her to spend approximately four hours a week managing that business.

Jennifer and Charisse have an honest conversation about motherhood, entrepreneurship, hiring, delegation, productivity, and building a company that can operate without the owner constantly being in the room.

Jennifer explains why successful businesses need more than a CRM, coaching program, weekly meeting, or collection of spreadsheets. They need a consistent operating rhythm in which every team member knows what to do, managers can see what is happening, and leaders can coach proactively instead of reacting after someone falls behind.

In this episode, you’ll discover:

• Why real estate isn’t always as flexible as it appears
• How to recognize repetitive tasks that need a system
• What Jennifer learned from hiring her first employee—and every hire after that
• How effective hiring and onboarding systems help new employees succeed
• Why VAs, ISAs, remote employees, and sales representatives need clear expectations and accountability
• How a weekly time audit can reveal hours you can reclaim
• Why outsourcing household tasks can help working mothers be more present
• How checklists make delegation and business growth easier
• Why mompreneurs need grace during different seasons of motherhood
• How Jennifer built a team that can onboard clients and employees without depending on her
• How to create a business that supports your family instead of consuming your life

ABOUT JENNIFER STAATS

Jennifer Staats is the Chief of Staff at Sure Send, a bestselling author, and the founder of Staats Solutions. For more than a decade, she has worked inside real estate brokerages, mortgage teams, sales organizations, and service businesses across the country.

Jennifer has trained agents and administrative professionals, developed hiring and onboarding systems, and helped business owners create stronger operations, team accountability, and repeatable processes. Her experience working with brokerage owners, mortgage leaders, home-service operators, agents, loan officers, ISAs, VAs, and remote teams helped lead her to Sure Send—the platform created to bring CRM technology, daily structure, coaching, and accountability together.

Today, Jennifer helps leaders close the gap between what great business coaching teaches and what their systems actually support.

You don’t have to do everything yourself to become a successful entrepreneur or a devoted mother. With the right systems, support, priorities, and operating structure, you can grow a thriving business while protecting time for the people you love.

Connect with Jennifer:
Instagram: @JenniferTheRealtor
Staats Solutions
Sure Send
ez Home Search

Connect with Charisse Walker:
Instagram: @charissewalker1
Website: charissewalker.com

Subscribe to Unbreakable Mompreneurs for more honest conversations about motherhood, entrepreneurship, relationships, health, leadership, and building a meaningful life and business.

Is your podcast actually helping grow your business—or has it become another time-consuming passion project?

In this episode of Unbreakable Mompreneurs, host Charisse Walker sits down with Virginia Elder, founder of Podcast Abundance and host of Podcasting for Financial Professionals, to talk about turning a podcast into a strategic business asset that attracts the right audience, supports your marketing, and ultimately generates opportunities for your business.

Virginia shares why successful business podcasting starts with one critical question: What is the goal of your show? She explains the difference between podcasting as a hobby and podcasting as a long-term marketing strategy—and why simply producing more episodes isn't necessarily the answer.

You'll discover how to:

🎙️ Create a podcast with a clear business purpose
🎯 Define exactly who your show should serve
📈 Use podcasting as part of your lead-generation strategy
💡 Choose topics that connect your audience to your services
✂️ Know what to edit out to keep listeners engaged
👥 Build a team without immediately hiring full-time employees
⏰ Balance entrepreneurship, motherhood, and growing a business
💰 Think about the ROI of the time you're investing in your podcast

Virginia also shares her own entrepreneurial journey—from an accounting background and paying off $80,000 in debt to unexpectedly building a business helping financial professionals launch and strategically grow their podcasts.

Whether you're thinking about starting a podcast, already have 20 episodes—or you've produced hundreds and you're wondering “What should I do next?”—this conversation will help you rethink the role your podcast plays in your overall business.

🎙️ Connect with Virginia Elder

Virginia is the founder of Podcast Abundance and provides podcast strategy services for business owners and financial professionals.

🎙️ About Your Host, Charisse Walker

As the host of Unbreakable Mompreneurs, Charisse empowers ambitious moms to build businesses, create financial independence, strengthen relationships, and pursue success without losing sight of what matters most.

🌎 Website: charissewalker.com📲 Instagram: @charissewalker1

Subscribe to Unbreakable Mompreneurs for conversations about entrepreneurship, business growth, motherhood, relationships, money, and creating a life you love.

#PodcastGrowth #PodcastMarketing #BusinessPodcast #PodcastStrategy #Mompreneur #WomenInBusiness #FemaleEntrepreneur #Entrepreneurship #PodcastTips #GrowYourBusiness #LeadGeneration #BusinessGrowth #UnbreakableMompreneurs #VirginiaElder #CharisseWalker