Is your podcast actually helping grow your business—or has it become another time-consuming passion project?

In this episode of Unbreakable Mompreneurs, host Charisse Walker sits down with Virginia Elder, founder of Podcast Abundance and host of Podcasting for Financial Professionals, to talk about turning a podcast into a strategic business asset that attracts the right audience, supports your marketing, and ultimately generates opportunities for your business.

Virginia shares why successful business podcasting starts with one critical question: What is the goal of your show? She explains the difference between podcasting as a hobby and podcasting as a long-term marketing strategy—and why simply producing more episodes isn't necessarily the answer.

You'll discover how to:

🎙️ Create a podcast with a clear business purpose
🎯 Define exactly who your show should serve
📈 Use podcasting as part of your lead-generation strategy
💡 Choose topics that connect your audience to your services
✂️ Know what to edit out to keep listeners engaged
👥 Build a team without immediately hiring full-time employees
⏰ Balance entrepreneurship, motherhood, and growing a business
💰 Think about the ROI of the time you're investing in your podcast

Virginia also shares her own entrepreneurial journey—from an accounting background and paying off $80,000 in debt to unexpectedly building a business helping financial professionals launch and strategically grow their podcasts.

Whether you're thinking about starting a podcast, already have 20 episodes—or you've produced hundreds and you're wondering “What should I do next?”—this conversation will help you rethink the role your podcast plays in your overall business.

🎙️ Connect with Virginia Elder

Virginia is the founder of Podcast Abundance and provides podcast strategy services for business owners and financial professionals.

🎙️ About Your Host, Charisse Walker

As the host of Unbreakable Mompreneurs, Charisse empowers ambitious moms to build businesses, create financial independence, strengthen relationships, and pursue success without losing sight of what matters most.

🌎 Website: charissewalker.com📲 Instagram: @charissewalker1

Subscribe to Unbreakable Mompreneurs for conversations about entrepreneurship, business growth, motherhood, relationships, money, and creating a life you love.

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