Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment.

In this episode, we’ve conversed about:

• How Kathleen discovered the gap in the market that led to creating Glow Social AI software
• Why she chose to invest in professional branding despite being pre-revenue
• The psychological shift that happened when she made the financial commitment to her brand design
• The evolution of her target audience from social media managers to local business owners
• Practical advice for founders on when and how to invest in branding at different stages
• Why making something simple actually requires more complex work behind the scenes
• Her ambitious goal to help one million small businesses automate their social media

You can find out more about Kathleen (she/her) here: Glow Social

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges, and building thriving partnerships.

In this episode, we’ve conversed about:

• The unexpected FaceTime call that started their business merger conversation
• How they navigated the legal and financial logistics of merging two established agencies
• The challenges of relearning business lessons as a partnership that they'd already mastered solo
• How they discovered and divided their complementary zones of genius beyond their core skills
• Why having a business partner amplified their ability to set boundaries
• The surprising payoffs of partnership, from bigger celebrations to better strategic thinking
• How they maintain their friendship while building a business together
• Practical advice for solopreneurs considering whether partnership is right for them

You can find out more about Brooke and Kelly (she/her): Fuze the Agency

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

June marked my 7-year business anniversary- and honestly, it feels surreal to say that out loud.

Seven years of building, failing, pivoting, growing, and everything in between. And while I love diving deep into systems, psychology-backed strategy, and design that converts... I also know that behind every brand is a human. And behind every human? A whole mess of lessons learned the hard way.

So today, I'm taking you behind the scenes of my own entrepreneurial journey. Here are 7 lessons I keep learning (and re-learning) as a business owner. Maybe you'll recognize yourself in a few of them.

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Tired of the feast-or-famine cycle of one-off projects? Learn how to structure profitable retainers that create predictable income while building deeper client relationships- without the 24/7 availability trap.

Retainers brought me:

• Predictable revenue
• Deeper creative partnerships with my amazing clients
• Smoother schedules
• Additional client loyalty and trust because I was continuing to impact and improve their businesses
• Space to lead, not just execute (especially with consulting and strategy-based retainers)

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Discover how award-winning writer Paulette Perhach transformed her business by separating her personal brand from Powerhouse Writers, moving from "scrappy" to "bold" while focusing on what AI can't replicate: community, live events, and deeply personal storytelling that changes lives.

In this episode, we’ve conversed about:

• The strategic decision to separate a personal brand from a business brand after four years of growth
• How Powerhouse Writers evolved beyond individual coaching into a comprehensive ecosystem for writers
• Why personal essays and storytelling remain irreplaceable in an AI-dominated landscape
• The transformation from "scrappy" to "bold" through complete visual and strategic rebranding
• Building community that grows beyond the founder's daily involvement
• The importance of maintaining artistic identity while scaling a coaching business
• How nature metaphors and feminine energy shaped the new brand direction
• Creating space for both masculine drive and feminine flow in creative work

You can find out more about Paulette (she/her): www.pauletteperhach.com

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Discover how Allison Luvera transformed the boxed wine industry with Juliet Wine, creating an eco-conscious, luxury brand that's changing perceptions and empowering women entrepreneurs in the wine space.

In this episode, we’ve conversed about:

• How Juliet Wine is transforming the perception of boxed wine through premium quality and stunning design
• The journey from corporate roles to co-founding a revolutionary wine brand
• Why sustainability and eco-conscious packaging drove their product innovation
• How authentic customer relationships prove more effective than traditional influencer marketing
• The experience of being a female founder in the male-dominated wine industry
• Practical insights on transitioning from direct-to-consumer to wholesale distribution
• Unexpected market research discoveries and customer feedback that shaped the brand
• Creative wine pairings and the story behind going viral with spicy wine trends

You can find out more about Allison (she/her): Juliet Wine

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Learn how art therapist Tori Force leveraged personal branding to transform her career path, leading to her dream role as a middle school counselor at Lakeside School. Discover the power of authentic self-expression in professional spaces.

In this episode, we’ve conversed about:

• What art therapy is and how it helps people express their feelings
• How authentic personal branding opened doors to unexpected career opportunities
• The journey from dimming yourself for "professionalism" to embracing your true colors
• Why showing up authentically attracts the right people and opportunities
• How one middle school counselor transformed mental health conversations school-wide
• The importance of matching your external brand with your internal authentic self
• Practical advice for therapists and creatives unsure about building their personal brand

You can find out more about Tori (she/her): www.forcearttherapy.com

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

We've all ignored red flags in business relationships. In this episode, I'm sharing the partnership that taught me alignment, the clients who refused my expertise, and how I finally learned to trust my gut and say no.

Let's dive into what I call the "Red Flag Roundup":

• The misaligned partnerships that look perfect on paper
• The warning signs I missed
• Why saying no is actually saying yes to your integrity
• How to trust your gut (even when the money looks good)
• Time for some real talk

Let’s Keep the Momentum Going

→Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign