If you've ever taken one of those brand archetype quizzes and thought, "Cool, I'm the Rebel," but then filed it away and never looked at it again- this post is for you.

Brand archetypes are one of the most underrated tools in psychology-backed branding. They're not just personality labels to sprinkle into your brand guide. When you understand how to use them strategically, they become a powerful sales tool that makes your marketing decisions easier, drives revenue, and helps you connect with your audience on a deeper level.

Today I'm breaking down what brand archetypes really are, why they matter for sales, and how they can shape your entire marketing strategy.

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