Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment.

In this episode, we’ve conversed about:

• How Kathleen discovered the gap in the market that led to creating Glow Social AI software
• Why she chose to invest in professional branding despite being pre-revenue
• The psychological shift that happened when she made the financial commitment to her brand design
• The evolution of her target audience from social media managers to local business owners
• Practical advice for founders on when and how to invest in branding at different stages
• Why making something simple actually requires more complex work behind the scenes
• Her ambitious goal to help one million small businesses automate their social media

You can find out more about Kathleen (she/her) here: Glow Social

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges, and building thriving partnerships.

In this episode, we’ve conversed about:

• The unexpected FaceTime call that started their business merger conversation
• How they navigated the legal and financial logistics of merging two established agencies
• The challenges of relearning business lessons as a partnership that they'd already mastered solo
• How they discovered and divided their complementary zones of genius beyond their core skills
• Why having a business partner amplified their ability to set boundaries
• The surprising payoffs of partnership, from bigger celebrations to better strategic thinking
• How they maintain their friendship while building a business together
• Practical advice for solopreneurs considering whether partnership is right for them

You can find out more about Brooke and Kelly (she/her): Fuze the Agency

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

June marked my 7-year business anniversary- and honestly, it feels surreal to say that out loud.

Seven years of building, failing, pivoting, growing, and everything in between. And while I love diving deep into systems, psychology-backed strategy, and design that converts... I also know that behind every brand is a human. And behind every human? A whole mess of lessons learned the hard way.

So today, I'm taking you behind the scenes of my own entrepreneurial journey. Here are 7 lessons I keep learning (and re-learning) as a business owner. Maybe you'll recognize yourself in a few of them.

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign