
Unapologetic Success: Goal-Setting and Strategy
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In the most recent episode of "Real Estate Unscripted," host Marjorie Adam engages in a dynamic conversation with Loren LaVassaur, a senior loan officer with Summit Funding, about the current state of the real estate market and effective goal-setting strategies as the year comes to a close. The backdrop for this discussion is an increasingly challenging market, characterized by fluctuating interest rates and a decrease in inventory, which has led to a significant number of professionals exiting the industry.
Key themes emerge as LaVassaur reflects on her journey through the business. Notably, she points out the mindset shift from a place of scarcity to one of abundance. This transformation allowed her to take proactive steps toward achieving her goals, emphasizing the importance of face-to-face interactions to build strong relationships with clients. She cites the mantra "unapologetic," which encapsulates her commitment to not compromising on her standards or services amidst an uncertain economic landscape.
Significant quotes from LaVassaur, such as “the last 60 days are crucial,” and her assertion that “success leaves clues,” underline the pressing need for realtors and lenders to maintain momentum as the year ends and strategize for the upcoming year. The discussion also encourages colleagues to engage in honest self-reflection about their performance and to track essential metrics like unit closings and sources of leads.
As we consider the relevance of these insights, they resonate profoundly within the current real estate environment marked by volatility. The principles of accountability, proactive planning, and collaborative learning highlighted in this conversation serve as essential tools for professionals navigating the complexities of today's market. The episode ultimately calls for an empowered mindset and collective growth among industry players to thrive in the year ahead.