『Ubiq X Podcast』のカバーアート

Ubiq X Podcast

Ubiq X Podcast

著者： Ubiq Education
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【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり

The Ubiq X Podcast brings the world’s boldest commercial thinking into independent education.

Hosted by Maddie Lingard, Director of Marketing at Ubiq, each episode gets under the skin of the ideas, brands and people challenging the way things have always been done. Expect candid conversations with leaders from education and beyond, exploring everything from brand, marketing and parent experience to creativity, AI and commercial growth.

No same-old thinking. Just fresh perspectives, practical ideas and plenty of reasons to dare to be different.

This is the Ubiq X Podcast.

Ubiq Education マーケティング マーケティング・セールス 経済学
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  • Commercial Thinking for Independent Schools - Dani Rayner

    Commercial Thinking for Independent Schools - Dani Rayner
    2026/09/15

    What can independent schools learn from Netflix? Quite a lot, actually. In the first episode of the Ubiq X Podcast, Maddie Lingard (Director of Marketing at Ubiq) sits down with speaker and marketing consultant Dani Rayner, former marketing leader at Netflix, BBC and BAFTA, to explore what happens when schools start thinking a little more commercially.

    From building brands people genuinely care about to creating anticipation, loyalty and experiences families remember, Dani shares lessons from some of the world’s biggest entertainment brands — and what they could mean for independent schools.

    They explore why “commercial” doesn’t have to mean corporate, how parents’ expectations are being shaped by the brands they interact with every day, and why the strongest brands don’t just build recognition. They create a feeling.

    It’s time to think beyond the education sector..

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    This episode is supported by Enquiry Tracker, helping independent schools manage enquiries, nurture prospective families and turn more interest into enrolments.
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