Commercial Thinking for Independent Schools - Dani Rayner
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Commercial Thinking for Independent Schools - Dani Rayner
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What can independent schools learn from Netflix? Quite a lot, actually. In the first episode of the Ubiq X Podcast, Maddie Lingard (Director of Marketing at Ubiq) sits down with speaker and marketing consultant Dani Rayner, former marketing leader at Netflix, BBC and BAFTA, to explore what happens when schools start thinking a little more commercially.
From building brands people genuinely care about to creating anticipation, loyalty and experiences families remember, Dani shares lessons from some of the world’s biggest entertainment brands — and what they could mean for independent schools.
They explore why “commercial” doesn’t have to mean corporate, how parents’ expectations are being shaped by the brands they interact with every day, and why the strongest brands don’t just build recognition. They create a feeling.
It’s time to think beyond the education sector..
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This episode is supported by Enquiry Tracker, helping independent schools manage enquiries, nurture prospective families and turn more interest into enrolments.