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USDA Secretary Rollins Drives Farmer-Focused Initiatives Amid Agricultural Transformation

USDA Secretary Rollins Drives Farmer-Focused Initiatives Amid Agricultural Transformation

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Secretary of Agriculture Brooke Rollins has been actively shaping agricultural policy and support mechanisms during a pivotal period for American farmers and ranchers. In early May 2025, she convened the first Farmers First roundtable at the U.S. Department of Agriculture headquarters in Washington, D.C., bringing together state agriculture leaders, including the governor of Nebraska and the National Association of State Departments of Agriculture. More than 20 farmers and ranchers from 11 states, focusing on independent and family-run operations, participated, highlighting the administration’s emphasis on supporting the backbone of rural America.

During this roundtable, Secretary Rollins announced the imminent launch of a new plan designed to boost the economic viability of smaller, family-owned farms. Recognizing these operations as critical to the nation’s agricultural landscape, the USDA is prioritizing measures to help current and future family farmers sustain and expand their businesses for generations. Rollins formalized a new partnership with state-level agriculture agencies, aiming to strengthen federal, state, and local collaboration to keep farmers, particularly those in independent and underserved sectors, at the center of policy decisions.

A major headline emerged with the announcement that the USDA portal for disaster assistance enrollment will open before the end of May. This move follows congressional approval of nearly $21 billion in disaster aid addressing the severe natural disasters that affected agriculture over the past two years. In testimony before the Senate Appropriations Subcommittee, Rollins stated that details for signing up for this aid, which includes $2 billion dedicated to livestock producers, will be released in the coming weeks. The package is designed to quickly provide relief through both block grants to states and direct compensation to farmers, particularly those hit hardest by weather extremes and natural disasters.

On the global front, Secretary Rollins has begun a five-month initiative to visit seven international markets, aiming to promote American agricultural exports and open new trade opportunities. This push is intended to secure more stable and diverse outlets for US producers, enhancing rural prosperity.

Earlier in the year, Rollins implemented a series of reforms targeting greater efficiency at the USDA. She announced the termination of 78 contracts totaling more than $132 million, arguing the cuts would prevent wasteful spending and redirect resources to serve farmers more directly. Additionally, the USDA is reviewing over 1,000 more contracts and shifting focus away from certain diversity, equity, and inclusion initiatives instituted under the previous administration. Rollins has highlighted that these changes are meant to align the department’s programs with the core values and needs of rural communities and taxpayers.

These recent moves by Secretary Rollins reflect a broader strategy to streamline USDA operations, provide faster and more targeted aid to those most in need, and empower American agriculture both domestically and on the global stage. Her actions suggest a clear focus on efficiency, farmer-centered policy, rapid disaster response, and international engagement, marking a transformative period for agricultural leadership in the United States.

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