
US-Japan Trade Tensions Escalate: Trump Threatens New Tariffs as Negotiations Stall Over Rice and Auto Imports
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This week, the spotlight is firmly on escalating trade tensions between the United States and Japan as President Trump’s administration continues to push aggressive trade policies. With bilateral negotiations stalling, President Trump threatened to slap new tariffs on Japanese goods unless Japan agrees to import more American products, particularly agricultural items like rice. He cited Japan’s reluctance to increase US rice imports, despite what he claims is a massive rice shortage in Japan, as a sore point in ongoing discussions, according to Politico.
The current tariff picture is confrontational. As tracked by the Trade Compliance Resource Hub, starting July 9, 2025, the US is set to implement a 24 percent reciprocal tariff on virtually all products imported from Japan. This move follows a 90-day pause that began in April, which temporarily eased tariffs but failed to produce a breakthrough in negotiations. These reciprocal tariffs are part of a broader strategy President Trump is using against several countries, but Japan remains a prime focus due to its significant trade surplus with the US and sensitive sectors like autos and agriculture.
Automotive trade sits at the center of the controversy. While the US increased tariffs on imported vehicles to 25 percent earlier this year, Japan still maintains a zero-tariff policy on passenger vehicles, a stance it has held for decades. Despite the absence of an auto import duty, US cars have struggled to gain market share in Japan, which US officials attribute to Japan’s regulatory standards and strong consumer preference for domestic brands. This imbalance is fueling US demands for greater access in Japanese markets and driving the dispute over car and auto-part tariffs.
Diplomatic channels remain open. Japan’s top trade negotiator, Ryosei Akazawa, has recently met with US Commerce Secretary Howard Lutnick in Washington, and talks continue even as deadlines loom. Both sides seem intent on finding common ground, but political pressures and upcoming deadlines are intensifying the rhetoric and raising the stakes.
Listeners, as we approach the critical July 9 implementation date, all eyes are on Washington and Tokyo to see whether intensified talks can avert a high-stakes trade escalation. The outcome will affect everything from car prices to the future direction of the global trading system.
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