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UK Music's Pioneering Tourism Research

UK Music's Pioneering Tourism Research

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UK Music CEO Tom Kiehl, gives an insight of the industry organisation's pioneering music tourism research which it began commissioning 15 years ago and has become an interntionally recognised model.

The in-depth reports have been instrumental in highlighting the contribution made by live shows and festivals to the broader economy. And the data gathered has become an invaluable tool for the music sector in making its case to government at all levels.

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