In this episode, UC Today host Kieran Devlin sits down with Steve Forcum, Director of Marketing and Program Management at SIPPIO, to explore how the company is helping UC channel partners navigate today's evolving market.

As economic uncertainty grows and traditional UC sales slow, SIPPIO offers a compelling blueprint for partners to drive growth, tap into new verticals, and simplify voice deployments across Microsoft Teams and Zoom. If you're a UC channel partner looking to stay ahead, this is one conversation you don’t want to miss. What if you could turn Teams or Zoom into a seamless calling experience without complex integrations or added costs?

In this insightful video, Steve Forcum reveals how SIPPIO empowers channel partners with the tools, knowledge, and flexibility to do just that—while scaling faster and smarter.

• Tapping into untapped UC potential – Why the unified communications market isn’t saturated, and how SIPPIO helps partners find “white space” opportunities with customers who already have platform licenses but no calling plan
• A smarter go-to-market strategy – From vertical-specific campaigns to demand-gen kits, SIPPIO gives partners ready-made tools they can brand and deploy instantly
• The SIPPIO Partner Exchange advantage – Learn how this marketplace expands reseller access to Operator Connect, shortens the sales cycle, and connects customers with the right partners based on location and specialization
• Sales velocity meets e-commerce – Discover how the SIPPIO Store gives partners a customizable online storefront to accelerate quoting and streamline UC sales with automation

Watch on YouTube.

In this episode of the Big UC News Show, host David Dungay is joined by co-host Kieran Devlin and a panel of industry thought leaders: Melody Brue, Blair Pleasant, Dom Black, and Zeus Kerravala.

Together, they unpack the implications of Microsoft's latest Work Trend Index, which imagines a future built on AI-powered "agentic" organizations. They also delve into IDC’s report showing Microsoft’s UC&C dominance and dissect what Avaya’s new Infinity platform means for enterprise communications. If you're looking to understand where the future of collaboration tech is headed, this episode is essential viewing.

The UC space is shifting fast — and this panel of analysts and experts is here to make sense of it all. From Microsoft’s vision of "agent bosses" and AI-first organizations to IDC's latest market share data and Avaya’s next-gen platform, this is a deep dive into the trends shaping tomorrow’s workplace.

Key discussion points:

• Microsoft’s Work Trend Index outlines a future of work driven by agentic AI and frontier firms, introducing metrics like the “human-to-agent ratio.”
• AI as a co-worker: Experts debate digital labor as an additive force, the coming org chart shakeups, and the skills gap challenge.
• IDC’s UC&C report reveals Microsoft now represents 45.6% of the market — a dominant position with major implications.
• Avaya’s Infinity platform sparks debate around innovation, integration, and the brand's next chapter.

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What's the future of Unified Communications? Join us for a deep dive with Michelle Paitich, Channel Chief at 8x8, as she shares her expert insights on the evolving UC landscape.

Susie Harrison, Head of Content, uncovers the key trends and technologies shaping the industry, including:

• The growing importance of AI and AI orchestration
• The continued demand for simplicity and integrated platforms
• The rise of Omni-channel experiences
• The critical role of trust, security, and compliance
• The evolution of partner and operating models

Discover how 8x8 is innovating to meet these challenges and empower businesses to deliver exceptional customer experiences.