In this episode, UC Today host Kieran Devlin sits down with Steve Forcum, Director of Marketing and Program Management at SIPPIO, to explore how the company is helping UC channel partners navigate today's evolving market.

As economic uncertainty grows and traditional UC sales slow, SIPPIO offers a compelling blueprint for partners to drive growth, tap into new verticals, and simplify voice deployments across Microsoft Teams and Zoom. If you're a UC channel partner looking to stay ahead, this is one conversation you don’t want to miss. What if you could turn Teams or Zoom into a seamless calling experience without complex integrations or added costs?

In this insightful video, Steve Forcum reveals how SIPPIO empowers channel partners with the tools, knowledge, and flexibility to do just that—while scaling faster and smarter.

• Tapping into untapped UC potential – Why the unified communications market isn’t saturated, and how SIPPIO helps partners find “white space” opportunities with customers who already have platform licenses but no calling plan
• A smarter go-to-market strategy – From vertical-specific campaigns to demand-gen kits, SIPPIO gives partners ready-made tools they can brand and deploy instantly
• The SIPPIO Partner Exchange advantage – Learn how this marketplace expands reseller access to Operator Connect, shortens the sales cycle, and connects customers with the right partners based on location and specialization
• Sales velocity meets e-commerce – Discover how the SIPPIO Store gives partners a customizable online storefront to accelerate quoting and streamline UC sales with automation

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In this episode of the Big UC News Show, host David Dungay is joined by co-host Kieran Devlin and a panel of industry thought leaders: Melody Brue, Blair Pleasant, Dom Black, and Zeus Kerravala.

Together, they unpack the implications of Microsoft's latest Work Trend Index, which imagines a future built on AI-powered "agentic" organizations. They also delve into IDC’s report showing Microsoft’s UC&C dominance and dissect what Avaya’s new Infinity platform means for enterprise communications. If you're looking to understand where the future of collaboration tech is headed, this episode is essential viewing.

The UC space is shifting fast — and this panel of analysts and experts is here to make sense of it all. From Microsoft’s vision of "agent bosses" and AI-first organizations to IDC's latest market share data and Avaya’s next-gen platform, this is a deep dive into the trends shaping tomorrow’s workplace.

Key discussion points:

• Microsoft’s Work Trend Index outlines a future of work driven by agentic AI and frontier firms, introducing metrics like the “human-to-agent ratio.”
• AI as a co-worker: Experts debate digital labor as an additive force, the coming org chart shakeups, and the skills gap challenge.
• IDC’s UC&C report reveals Microsoft now represents 45.6% of the market — a dominant position with major implications.
• Avaya’s Infinity platform sparks debate around innovation, integration, and the brand's next chapter.

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You can also join in the conversation on our X and LinkedIn pages.

What's the future of Unified Communications? Join us for a deep dive with Michelle Paitich, Channel Chief at 8x8, as she shares her expert insights on the evolving UC landscape.

Susie Harrison, Head of Content, uncovers the key trends and technologies shaping the industry, including:

• The growing importance of AI and AI orchestration
• The continued demand for simplicity and integrated platforms
• The rise of Omni-channel experiences
• The critical role of trust, security, and compliance
• The evolution of partner and operating models

Discover how 8x8 is innovating to meet these challenges and empower businesses to deliver exceptional customer experiences.

In this video, UC Today's David Dungay talks with John Tucker, VP of Product at Intermedia, about how Service Providers can enhance their Microsoft Teams offerings.

They explore the challenges of delivering a seamless Operator Connect experience, strategies for differentiating Teams services in a competitive market, and how to avoid the "commodity trap" by developing higher-value propositions.

In this episode of UC Today, host Kieran Devlin sits down with Randah McKinnie, VP of Product at Martello, to explore the hybrid collaboration challenges facing today’s organizations and how Martello’s Vantage DX solution is stepping in to solve them. With hybrid work here to stay, companies are increasingly relying on both Microsoft Teams and Zoom to stay connected. But what happens when things go wrong in these mission-critical environments? Randah shares how Martello is delivering much-needed clarity, control, and consistency for IT teams managing collaboration across platforms.

With 62% of organizations now using both Teams and Zoom, hybrid collaboration is becoming the norm—but it’s also introducing new headaches for IT departments. In this engaging interview, Martello’s Randah McKinnie walks us through the capabilities of Vantage DX, a powerful monitoring and diagnostics solution purpose-built for multi-platform collaboration environments.

Discover how Vantage DX empowers IT teams to:

Monitor Teams and Zoom from a single interface—no more juggling admin consoles or mismatched metrics.

Proactively troubleshoot with "x-ray vision" into your network, identifying issues before users are affected.

Streamline IT operations by reducing training complexity and consolidating toolsets.

Deliver exceptional digital experiences through custom alerts, deep diagnostics, and unified reporting.

Whether you're a service provider or an enterprise IT leader, this conversation is packed with insights to help you simplify support and enhance collaboration.

Next Steps:
📌 Find out more here: https://martellotech.com/products/van...
📞 Book a live demo with the Martello team to see the platform in action

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UC Today Journalist Kristian McCann sat down with Josh Blalock, Chief Evangelist at Jabra to break down key insights from Comms VNext 2025.

In this exclusive interview, Josh Blalock revealed main themes of the conference, and key insights gained from it, including:

• Industry discussions on AI's evolving capabilities on Microsoft Teams
• The interest in governance strategies addressing security concerns in hybrid work environments
• How attendees and hosts explored the intricacies on managing complex deployments

Thanks for watching, if you’d like more content like this, don’t forget to SUBSCRIBE to our YouTube channel.

You can also join in the conversation on our X and LinkedIn pages.

Watch on YouTube.

In this episode of The Big UC News Show on UC Today, host David Dungay and co-host Kieran Devlin bring together an all-star panel of experts: Zeus Kerravala, Irwin Lazar, Melody Brue, Evan Kirstel, and Craig Durr. They break down the biggest developments in UC and collaboration—from Google’s jaw-dropping AI showcase from Google Next and Canva’s surprising push into productivity, to Microsoft Copilot’s evolution and the massive impact of U.S. tech tariffs. If you're in the UC space or simply trying to keep up with where work tech is headed, this is the must-watch conversation.

Our expert panel shares sharp insights, strong opinions, and some healthy skepticism on:

Google’s AI Overdrive

From turning the Wizard of Oz into a Sphere-worthy immersive experience to embedding Gemini into chat, Docs, and Sheets—Google's enterprise AI play is bold, but will it stick?

Canva’s Quiet Disruption

With new AI tools like MagicCharts and Canva Code, the design platform is now elbowing its way into the productivity suite arms race—complete with integrations into Teams and Slack.

Microsoft Copilot’s Vision

Screen-reading, task-completing, memory-enabled Copilot is here. Useful or creepy? Our panel weighs in on its bold new direction.

Tariff Turbulence

Logitech pulls back guidance, and vendors brace for pricing chaos as 100–150% tariffs loom. Will innovation and supply chains survive the hit?

Plus, hear about Enterprise Connect’s big move to Vegas, whether it’s still got its mojo, and which show is stealing its thunder.

Thanks for watching, if you’d like more content like this, don’t forget to SUBSCRIBE to our YouTube channel.

You can also join in the conversation on our X and LinkedIn pages.

In this exclusive interview, David Dungay, Editor in Chief of UC Today sits down with Mark Sher, SVP of Product Marketing at Intermedia, for a deep dive into the rapidly evolving service provider space.

As AI and platform migration collide with legacy infrastructure, Mark lays out what’s really at stake for providers—and how Intermedia is uniquely positioned to help them future-proof their offerings. If you're in the business of connectivity, this conversation could reshape your roadmap. The game has changed. Service providers are caught in the middle of two seismic shifts: the AI revolution and the sunset of traditional platforms. But is the urgency really being felt?

In this straight-talking session, Mark Sher breaks down the decisions providers must make now—or risk falling behind.

Key topics include:

• Why AI is becoming the new battleground—and legacy systems just won’t cut it
• How Intermedia is helping service providers shift from CAPEX-heavy models to agile OPEX frameworks
• What it *really* takes to compete with hyperscalers by building value-added, trusted services
• How Intermedia empowers partners with go-to-market tools, white-labeled campaigns, and AI-powered solutions that are ready to launch