Tyler Bishop Explains How First-Party Data Can Add 15% to Ad Revenue
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Tyler Bishop Explains How First-Party Data Can Add 15% to Ad Revenue
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In this episode of the Niche Pursuits podcast, Tyler Bishop shares his expert insights on the future of digital advertising, focusing on the decline of third-party cookies and the rise of first-party data.
Tyler explains how publishers can leverage their own audience data to increase ad revenue and gain more control over their monetization strategies.
This conversation dives deep into the evolving ad model, with actionable advice for publishers looking to thrive in an increasingly competitive digital space.
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