Why do so many NGOs struggle with visibility, funding, and talent despite doing powerful work on the ground?

In this episode, Girish Balachandran, Founder of On Purpose, shares why he believes the biggest challenge in the social sector isn’t just funding, it’s mindset.

We explore why “good work should speak for itself” is no longer enough, and why communications, storytelling, and founder visibility are critical for nonprofit growth and sustainability.

If you work in the nonprofit sector, CSR, philanthropy, social entrepreneurship, or impact consulting, this episode offers practical insights into nonprofit communications strategy, NGO leadership, donor dynamics, and long-term sustainability.

Watch the full episode to understand how NGOs can move from impact to influence and why owning your narrative is essential in today’s digital-first world.

Volunteering in India is evolving and so is what it means to give back.In this episode, we explore why volunteering matters more than ever, especially for young people navigating purpose, identity and community in a rapidly changing world. From moving beyond a survival mindset to building meaningful connections, volunteering today is as much about personal growth as it is about social impact.

Our guests share their journeys, unpack what truly sustains long-term volunteering and reflect on how service shapes leadership, belonging and agency. If you’ve ever asked yourself “Why should I volunteer?”, this episode is a great place to start.

Subscribe to our YouTubechannel and never miss the latest episodes: https://www.youtube.com/@UCPichWEo9gwkwpABT8kgk9Q About Ajit Sivaram and Satish Manchikanti - They are the co-founders of U&I Trust and Change+. About U&I - U&I is a nonprofit organization committed to transforming lives through education and community engagement. Our two core programs are U&I Teach and U&I Empower. U&I Teach provides after-school tutoring and mentorship to underprivileged children across India, helping bridge the education gap. U&I Empower creates volunteering opportunities for corporate employees, enabling them to give back through meaningful, impact-driven experiences. At the heart of U&I are our core values: #bethechange #bigaudaciousimpact and #inthistogether About Change+ - The organization helps people become the leaders they’re meant to be. The leadership training journeys blend self-awareness, real-world practice, and people-first thinking, helping teams lead with clarity, confidence, and impact. From emerging managers to senior leaders, Change+ designs learning experiences that teach leadership. Follow them on LinkedIn: Ajit Sivaram - https://www.linkedin.com/in/ajit4949/ Satish Manchikanti - https://www.linkedin.com/in/satish-manchikanti/ Visit our Website: https://uandi.org.in/ Volunteer With U&I: https://uandi.org.in/volunteer Partner With U&I: https://uandi.org.in/csr Work With U&I: https://uandi.org.in/hiring Donate to our Cause: https://ui.danamojo.org/ Follow Us: Instagram: https://www.instagram.com/uandi.org.in/ LinkedIn: https://www.linkedin.com/company/u&i-charity/ YouTube: https://www.youtube.com/user/uanditv Spotify: https://open.spotify.com/show/04ZaR7HIvmqL5iG9wAAdV4 Apple Podcasts: https://podcasts.apple.com/us/podcast/two-founders-walk-into/id1806002327 Amazon Music: https://music.amazon.com/podcasts/0a5b4559-645c-4b99-a556-adef1fab97c7/two-founders-walk-into Timestamps:00:00 – Intro02:15 – From Survival to Agency03:40 – Rameez's Journey: From Privilege to Purpose06:00 – Suchet’s Journey: When Service Became Identity07:45 – Why Volunteering Sticks 11:30 – The Evolution of Volunteering in India12:00 – Why Volunteers Say Yes12:50 – Making Volunteering Accessible13:30 – Psychological Safety & Support14:05 – Community and Belonging15:00 – Contribution, Connection, Co-Creation18:55 – How Nonprofits Can Start With Volunteers22:00 – I’ve Never Volunteered. Where Do I Start?26:00 – Final Reflections