In this episode of Two Cranky Creatives, the Cranks sit down with the phenomenal Shannon McNab to spill the tea on one of the juiciest (and frustrating) topics in the creative industry: Pricing your art. They pull back the curtain on why so many designers chronically undercharge, why no one talks numbers, and the myth that loving what you do is payment enough.

Demanding what you're worth isn't about a specific number (though Shannon drops a few hard numbers for us all). Together, the Cranks and Shannon tear down the notion that pricing art is about the product, how being willing to walk away is crucial to effective negotiation, and why the industry itself can often make effective pricing so difficult. This episode is a detailed look behind the curtain of what's driving pricing in the surface design industry.

Notable Resources

Surface Design Industry Survey [WILL LINK TO 2025 SURVEY WHEN AVAILABLE]
Graphic Arts Guild Handbook of Pricing & Ethical Guidelines
Art Brand Alliance
Book: Nice Girls Don't Get the Corner Office

Shannon McNab…
Shannon McNab is an American artist living in Dublin, Ireland, who has collaborated with dozens of brands like Papyrus, Cloud9 Fabrics, Design House Greetings, and Pyrex. She is currently an art agent at Jennifer Nelson Artists, where she advocates for her artists daily. When she's not working, she's cooking, cross-stitching, or walking her dog Paisley.

Website: https://www.shannonmcnab.com
Instagram: @smcnabstudio

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Two Cranky Creatives …
Two Cranky Creatives is hosted by Carrie Cantwell and Toni Federico, two experienced art entrepreneurs who reveal the realities of making a living as a creative. Expect honest, unfiltered conversations about the challenges, victories, and everything in between when navigating the art world as a business. Whether you're a fellow creative entrepreneur deep into the hustle or just curious about the grind, join us every other week for candid conversations packed with practical advice that goes beyond the usual sugar-coated tips.

This podcast is hosted by Libsyn. Host your podcast today (affiliate link).

In this episode of Two Cranky Creatives, the Cranks dig into a truth that makes a lot of artists uncomfortable: the moment you sell your work, you are an entrepreneur—whether you asked for that title or not. They talk about why passion and skill don't sustain a creative career, how focusing only on "making the work" quietly sabotages your creative hustle, and why so many artists struggle with pricing, finances, and burnout. From underestimating annual expenses to ignoring basic business admin until it becomes a crisis, this conversation highlights the creative challenges many artists face but rarely talk about.

But it's not all accounting and balance sheets. Carrie and Toni take a tough-love approach to reframing what professionalism actually looks like for artists. Like how pricing must cover real costs, business admin is non-negotiable, and why charging what you're worth is critical. This episode is your reminder that treating your art like a business isn't the end of your creativity…it's how it survives.

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Two Cranky Creatives …
Two Cranky Creatives is hosted by Carrie Cantwell and Toni Federico, two experienced art entrepreneurs who reveal the realities of making a living as a creative. Expect honest, unfiltered conversations about the challenges, victories, and everything in between when navigating the art world as a business. Whether you're a fellow creative entrepreneur deep into the hustle or just curious about the grind, join us every other week for candid conversations packed with practical advice that goes beyond the usual sugar-coated tips.

This podcast is hosted by Libsyn. Host your podcast today (affiliate link).

In this episode of Two Cranky Creatives, the Cranks sit down with illustrator and surface designer Ali Hooten to dismantle one of the most persistent myths in the creative world: that there's a single "right" way to build a thriving creative career. From business courses to step-by-step roadmaps, creatives are constantly told that success comes from following someone else's blueprint—and when that blueprint doesn't work for us, we're quick to assume we're the problem.

But the antidote isn't another plan—it's self-awareness. Together, the Cranks and Ali dig into the nervous system side of the creative hustle, exploring how structure, flexibility, sensory triggers, and emotional wiring shape the way each of us works best. They talk about "researching your own experience" (thanks, Bruce Lee), recognizing the signals of dysregulation, and letting go of creative commitments—even profitable ones—when they choke your energy instead of fueling it. If you've ever wondered why someone else's strategy worked beautifully for them but left you spiraling, this episode will feel like a deep breath and a permission slip to build a system that actually fits you.

Ali Hooten…
Ali is an illustrator and surface designer who loves to create in a minimal style with cozy and earthy hues. She specifically enjoys designing for children and incorporates outdoor adventure themes inspired by her own family living in the Colorado mountains.

Website: https://www.coitcreative.com
Instagram: https://www.instagram.com/coitcreative/

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Join the Cranky Club on Apple Podcasts to get early access to every episode, completely ad-free. You'll also unlock the full archive — all past episodes, right at your fingertips.

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Two Cranky Creatives …
Two Cranky Creatives is hosted by Carrie Cantwell and Toni Federico, two experienced art entrepreneurs who reveal the realities of making a living as a creative. Expect honest, unfiltered conversations about the challenges, victories, and everything in between when navigating the art world as a business. Whether you're a fellow creative entrepreneur deep into the hustle or just curious about the grind, join us every other week for candid conversations packed with practical advice that goes beyond the usual sugar-coated tips.

This podcast is hosted by Libsyn, the most trusted platform for podcasters of all sizes. Get your first month free with code TWOCRANKYCREATIVES (affiliate link) at https://signup.libsyn.com/

In this episode of Two Cranky Creatives, the Cranks break out the soapbox (and maybe a tiny megaphone) to challenge one of the most persistent myths in the surface design world: that you have to use Adobe Illustrator to succeed. They speculate about why Illustrator has long reigned as the so-called "industry standard." But Carrie and Toni are here to lovingly—and a little crankily—call B.S. 💥

They dig into what clients actually want (spoiler: it's usually high-res JPEGs), why vectorizing textured art is the equivalent of turning silk into sandpaper, and how free tools like Inkscape or the newly free Affinity Designer hold their own. This episode is a wake-up call wrapped in practical advice, creative career wisdom, and plenty of side-eye at proprietary software lock-in. If you've ever felt boxed in by "the rules" of creative hustle, this one's your permission slip to break out and do things your way.

Want More Cranky?
Join the Cranky Club on Apple Podcasts to get early access to every episode, completely ad-free. You'll also unlock the full archive — all past episodes, right at your fingertips.

Strut Your Cranky Stuff!
Let the world know you're not just creative, you're cranky too! We recently launched a line of merch on ​Bonfire​. Grab yours today!

Two Cranky Creatives …
Two Cranky Creatives is hosted by Carrie Cantwell and Toni Federico, two experienced art entrepreneurs who reveal the realities of making a living as a creative. Expect honest, unfiltered conversations about the challenges, victories, and everything in between when navigating the art world as a business. Whether you're a fellow creative entrepreneur deep into the hustle or just curious about the grind, join us every other week for candid conversations packed with practical advice that goes beyond the usual sugar-coated tips.

This podcast is hosted by Libsyn, the most trusted platform for podcasters of all sizes. Get your first month free with code TWOCRANKYCREATIVES (affiliate link) at https://signup.libsyn.com/

In this bonus episode of Two Cranky Creatives, the Cranks dig into a recent controversy shaking up the online art education space—and yeah, it's messy. What started as a critical course review and a broader critique of the creative course boom quickly escalated into backlash, raising bigger questions about who should be teaching, what qualifies as expertise, and why dissenting voices seem to get shouted down. Toni and Carrie unpack the tension between experience and education, the pressure of the creative hustle pushing artists toward teaching as a primary income stream, and the uncomfortable reality that not all courses are created by people with real-world "receipts." If you've ever felt unsure about investing in a course—or quietly skeptical about who's leading them—you're not alone. This conversation is a grounded look at how to protect your time, money, and creative energy.

Articles
Rachel Taylor
Aruba Mahmud

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Join the Cranky Club on Apple Podcasts to get early access to every episode, completely ad-free. You'll also unlock the full archive — all past episodes, right at your fingertips.

Strut Your Cranky Stuff!
Let the world know you're not just creative, you're cranky too! We recently launched a line of merch on ​Bonfire​. Grab yours today!

Two Cranky Creatives …
Two Cranky Creatives is hosted by Carrie Cantwell and Toni Federico, two experienced art entrepreneurs who reveal the realities of making a living as a creative. Expect honest, unfiltered conversations about the challenges, victories, and everything in between when navigating the art world as a business. Whether you're a fellow creative entrepreneur deep into the hustle or just curious about the grind, join us every other week for candid conversations packed with practical advice that goes beyond the usual sugar-coated tips.

This podcast is hosted by Libsyn, the most trusted platform for podcasters of all sizes. Get your first month free with code TWOCRANKYCREATIVES (affiliate link) at https://signup.libsyn.com/

Cranky and Cautious: How Creatives Can Spot Scams Before They Spiral

In this episode of Two Cranky Creatives, the Cranks sound the alarm on a growing (and increasingly sophisticated) wave of scams targeting creatives at every stage of their careers. From the all-too-familiar Instagram "Do you take commissions?" DM, to eerie wrong-number texts that spiral into "pig butchering" schemes, to fake scouts and collectors sliding into your inbox with suspiciously vague offers, Carrie and Toni break down how these traps work, and why they're designed to exploit your creative hustle, optimism, and exhaustion.

But this isn't a panic episode—it's a grounding one. Carrie and Toni talk about how scammers prey on the pressure, isolation, and hope baked into the creative hustle, and how slowing down is often the most powerful response. They offer creative career advice rooted in healthy skepticism, reminding listeners that real opportunities can withstand questions, pauses, and verification. This is your reminder that protecting your time, work, and energy isn't paranoid, it's professional.

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Join the Cranky Club on Apple Podcasts to get early access to every episode, completely ad-free. You'll also unlock the full archive — all past episodes, right at your fingertips.

Strut Your Cranky Stuff!
Let the world know you're not just creative, you're cranky too! We recently launched a line of merch on ​Bonfire​. Grab yours today!

Two Cranky Creatives …
Two Cranky Creatives is hosted by Carrie Cantwell and Toni Federico, two experienced art entrepreneurs who reveal the realities of making a living as a creative. Expect honest, unfiltered conversations about the challenges, victories, and everything in between when navigating the art world as a business. Whether you're a fellow creative entrepreneur deep into the hustle or just curious about the grind, join us every other week for candid conversations packed with practical advice that goes beyond the usual sugar-coated tips.

This podcast is hosted by Libsyn, the most trusted platform for podcasters of all sizes. Get your first month free with code TWOCRANKYCREATIVES (affiliate link) at https://signup.libsyn.com/

This episode is sponsored by Surface Design News and Brooke Mackie Designs

In this episode of Two Cranky Creatives, the Cranks sit down with artist and entrepreneur, Stacie Bloomfield, to talk about a sneaky kind of burnout—the kind that shows up not when you're failing, but when you're "succeeding." You know the one: where the business is thriving, the accolades are rolling in, and yet… something just feels off. Together, we dig into the existential weirdness of realizing the thing you built might no longer be the thing you want to do.

Stacie, Carrie, and Toni explore how easy it is to become a prisoner of your own progress, and how "play" becomes a distant memory when every creative act is tied to output, profit, or performance. It's a brutally honest, beautifully reflective convo about identity, change, and the scary freedom of planning for your second (or third!) creative act. If you've ever felt the low-key horror of outgrowing your own dream, this episode will feel like a deep, cranky exhale. Come for the vulnerability—stay for the permission to pivot.

Stacie Bloomfield…
Stacie Bloomfield is an illustrator, author, and founder of Gingiber, a multi–seven-figure art brand based in Springdale, Arkansas. With over 16 years of experience, she's helped more than 4,000 creatives build sustainable, profitable businesses through her signature course Leverage Your Art. Stacie is also the author of Give Yourself Margin and the upcoming The Artist's Side Hustle, releasing November 18, 2025. Through her teaching, art, and writing, Stacie empowers artists to turn their creativity into thriving businesses and lives filled with more margin and joy.

StacieBloomfield.com/sidehustlebook
StacieBloomfield.com
LeverageYourArt.com
Gingiber.com

Want More Cranky?
Join the Cranky Club on Apple Podcasts to get early access to every episode, completely ad-free. You'll also unlock the full archive — all past episodes, right at your fingertips.

Strut Your Cranky Stuff!
Let the world know you're not just creative, you're cranky too! We recently launched a line of merch on ​Bonfire​. Grab yours today!

Two Cranky Creatives …
Two Cranky Creatives is hosted by Carrie Cantwell and Toni Federico, two experienced art entrepreneurs who reveal the realities of making a living as a creative. Expect honest, unfiltered conversations about the challenges, victories, and everything in between when navigating the art world as a business. Whether you're a fellow creative entrepreneur deep into the hustle or just curious about the grind, join us every other week for candid conversations packed with practical advice that goes beyond the usual sugar-coated tips.

Thank you to our sponsor!

This podcast is hosted by Libsyn, the most trusted platform for podcasters of all sizes. Get your first month free with code TWOCRANKYCREATIVES (affiliate link) at https://signup.libsyn.com/