In this episode of Two Cranky Creatives, the Cranks sit down with the phenomenal Shannon McNab to spill the tea on one of the juiciest (and frustrating) topics in the creative industry: Pricing your art. They pull back the curtain on why so many designers chronically undercharge, why no one talks numbers, and the myth that loving what you do is payment enough.

Demanding what you're worth isn't about a specific number (though Shannon drops a few hard numbers for us all). Together, the Cranks and Shannon tear down the notion that pricing art is about the product, how being willing to walk away is crucial to effective negotiation, and why the industry itself can often make effective pricing so difficult. This episode is a detailed look behind the curtain of what's driving pricing in the surface design industry.

Notable Resources

Surface Design Industry Survey [WILL LINK TO 2025 SURVEY WHEN AVAILABLE]
Graphic Arts Guild Handbook of Pricing & Ethical Guidelines
Art Brand Alliance
Book: Nice Girls Don't Get the Corner Office

Shannon McNab…
Shannon McNab is an American artist living in Dublin, Ireland, who has collaborated with dozens of brands like Papyrus, Cloud9 Fabrics, Design House Greetings, and Pyrex. She is currently an art agent at Jennifer Nelson Artists, where she advocates for her artists daily. When she's not working, she's cooking, cross-stitching, or walking her dog Paisley.

Website: https://www.shannonmcnab.com
Instagram: @smcnabstudio

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Two Cranky Creatives …
Two Cranky Creatives is hosted by Carrie Cantwell and Toni Federico, two experienced art entrepreneurs who reveal the realities of making a living as a creative. Expect honest, unfiltered conversations about the challenges, victories, and everything in between when navigating the art world as a business. Whether you're a fellow creative entrepreneur deep into the hustle or just curious about the grind, join us every other week for candid conversations packed with practical advice that goes beyond the usual sugar-coated tips.

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