Apig Tashjian is a video marketing strategist specializing in helping businesses convert viewers into leads through organic content. With over three years of experience, he has guided businesses to optimize content for growth. Apig also manages a YouTube channel where he shares insights on social media strategies and content creation.

If you’re struggling to create consistent content that generates leads and builds authority, you’re not alone. While flashy, entertaining videos can rack up views, they often fail to convert followers into clients. How can you produce video content that grabs attention and drives tangible business growth?

Video marketing strategist and content creation specialist Apig Tashjian emphasizes the value of educational over entertaining content, advising creators to speak directly to audience pain points and offer actionable solutions. Business owners and content creators can build omnipresence by posting consistent short-form videos across various platforms, repurposing content with new hooks and music, and maintaining high production quality. Apig has also developed a funnel hack to identify strategies from high-performing creators and nurture leads through direct engagement.

In today’s episode of FuDog.TV, Mike Agugliaro welcomes Apig Tashjian to discuss building authority through high-impact video content. Apig shares his passion for video creation, how short-form videos boost visibility across various platforms, and how video content boosts brand authority.