On this episode, we're joined by Aubrey Bursch from Easy School Marketing. Aubrey helps schools gather and analyze personalized market research so they can tailor their marketing strategy to their target audience. She explains the ins and outs of collecting this research, why it's important, and how schools can use it to further their marketing reach and impact.

Find Aubrey on LinkedIn: https://www.linkedin.com/in/aubreybursch/

Visit Aubrey's website: https://www.easyschoolmarketing.com/

Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/

An impactful school brand is one that presents your school in a compelling way. This means shaping a winsome perception of who you are and communicating with your audience in a persuasive way.

Your website is a major tool in this process, and having relevant, up-to-date content is necessary to make it an effective tool. On this episode, I'm joined by Dale Seabury, a school consultant who has helped many schools improve their marketing efforts. We talk about how to know when it's time to revaluate your site's content, what the process looks like, and helpful tips to make it a success!

Find Dale on LinkedIn:

https://www.linkedin.com/in/dale-vecere-seabury-65b72337/

Visit Dale's Website:

https://seabury-consulting.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Madison's website:

https://www.creativechameleonstudio.com/

On this episode, we're joined by Scott Barron of School Growth. Scott helps support school leaders, guiding them through strategic alignment, leadership retreats, and professional development. We discussed the challenges of internal school alignment, why strategic services must be tailor made for your school, and what it takes to rediscover joy in education.

Find Scott on LinkedIn:

https://www.linkedin.com/in/scottebarron/

Visit School Growth:

https://www.schoolgrowth.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Madison's website:

https://www.creativechameleonstudio.com/

On this episode, we're joined by Evan Harris from Pathos Consulting Group. Evan is a leading expert on the intersection of AI and education, helping schools navigate the changing landscape and assisting in shaping vital legislation.

We talked about the pressing need for schools to be prepared for the new dangers that AI presents, particularly in the area of AI-generated non-consensual images. Schools need to be aware of this rising form of harassment and bullying, as well as having thorough HR and PR plans for addressing these issues. Evan helps inform and guide schools in equipping faculty and staff to handle any incidents.

Visit Evan's website:

https://pathosgroup.ai/

Find Evan on LinkedIn:

https://www.linkedin.com/in/evanharrisai/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Madison's website:

https://www.creativechameleonstudio.com/

On this episode, we dive into the marketing department of Foundation Academy in Winter Garden, Florida. I'm joined by Joseph Cioffi, the director of marketing and communications. We discuss his unique background, from being a Disney animator to shaping the brand of Foundation Academy. We also talk about how his team works to continually develop the messaging that connects with their audience, create on-campus touchpoints, and build brand equity from the inside out.

Learn more about Foundation Academy:

https://www.foundationacademy.net/

Find Joseph on LinkedIn:

https://www.linkedin.com/in/joseph-cioffi-1986b0243/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Madison's website:

https://www.creativechameleonstudio.com/

On this episode of True Colors, we're joined by Mark Zockoll from Christian Principals Podcast. Mark helps shine light on the role of principals when it comes to reflecting your school's true colors. He provides insight and understanding for what supports effective leadership, managing board relationships, and interacting with parents and families.

Find Mark on LinkedIn:

https://www.linkedin.com/in/mark-zockoll-a2863876/

Visit Mark's website:

https://www.christianprincipalspodcast.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Madison's website:

https://www.creativechameleonstudio.com/

On this episode, we talk to school consultant Penny Abrahams, from Independent School Management. Penny has worked with 100s of schools and imparts her insight on the importance of alignment and a long-term vision for your school enrollment plan. We cover the key areas to look at when evaluating your school's health, how to find a consultant that is a right fit, and who should be involved in developing your enrollment plan.

Find Penny on LinkedIn:

https://www.linkedin.com/in/abrahamspenny/

Visit Independent School Management:

www.isminc.com

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Madison's website:

https://www.creativechameleonstudio.com/

On this episode, we're joined by Bianca Coleborn of School Marketing Manifesto. Bianca has seen firsthand the ups and downs of school admissions and marketing and now helps equip marketing teams with strategic development.

We discussed the nuances of marketing plans and strategies, best practices for creating a long-term vision for your team, and the benefit of retreats for a marketing team.

Find Bianca on LinkedIn:

https://www.linkedin.com/in/bianca-coleborn/

Visit Bianca's website:

https://www.schoolmarketingmanifesto.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Madison's website:

https://www.creativechameleonstudio.com/