Travis Scott's Multifaceted Moves: From Oakley's Visionary to Surprise Performances and Fan Backlash
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Travis Scott's Multifaceted Moves: From Oakley's Visionary to Surprise Performances and Fan Backlash
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In the past week Travis Scott has been everywhere, making headlines in both music and business. The biggest story broke June 23 when Oakley officially named him their first-ever Chief Visionary in a multi-year partnership. Oakley’s president called it a bold new chapter as Travis and his Cactus Jack team will steer the brand’s eyewear and apparel direction, promising to blend Oakley’s legacy with future-forward, boundary-pushing style. Scott dropped a limited edition “Day Zero” capsule on his website to celebrate, featuring posters and apparel that instantly captured fans’ attention. FashionNetwork noted that this isn’t just a celebrity co-sign but a deep creative alliance with Scott influencing design, campaigns, and storytelling.
But not all the news has been positive. The Times of India reports that Scott’s Cactus Jack brand’s upcoming “All Leagues” merch collaboration with the NFL, NBA, NHL, and MLB was met with outrage from some fans who feel the Astroworld tragedy remains unresolved and criticized his focus on fashion over new music. Social media was buzzing with comments about delayed merchandise deliveries and perceived insensitivity, but Scott himself has not publicly responded to the backlash.
Musically, he’s been just as visible. At Chicago’s Summer Smash Festival on June 22, Scott made a surprise appearance during Young Thug’s highly anticipated return set, electrifying the crowd with performances of “Hot” and a cover of his own “Fein,” according to The Fader and Soap Central. Fans online raved about his high-energy stage presence and his knack for surprise cameos. Just days later on June 26, Complex Music and concertgoers posted viral clips of Travis joining Playboi Carti onstage, performing tracks like “FEN” and “CRUSH,” further feeding speculation about upcoming collaborations or live releases, though no new music has been officially announced.
On social media, Travis has mostly promoted his business ventures and collaborations, with his Oakley partnership dominating recent posts and industry press releases. There’s also growing chatter about the absence of new solo music, with fans saying he’s “doing everything but dropping the album,” fueling rumors—unconfirmed—that major releases may be in the works. For now, the bigger long-term story is Scott’s deepening influence in fashion and lifestyle brands, cementing his status as a multihyphenate tastemaker even as parts of his fanbase clamor for a music comeback.
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