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Alex McDonald explores how strengthening collaboration and transparency between operators and service providers drives real operational efficiencies in oil and gas. This candid conversation reveals why communication breakdowns are costing companies millions and how building trust-based relationships creates value for both sides.

• 40% of operators still choose service providers based on lowest bid despite 73% experiencing cost overruns or quality issues as a result
• Service providers often discover problems only when they lose contracts, highlighting the critical need for ongoing feedback loops
• Different operators prioritize different value drivers—understanding a customer's "why" is more important than pitching on price
• Industry-wide reduction in capital has disrupted the traditional innovation model, creating uncertainty about who should fund R&D
• Transparency platforms like Rig Concierge are emerging to help operators make more informed vendor selections based on real reviews
• Building a culture that welcomes honest communication about failures and successes is essential for continuous improvement
• Moving the industry forward requires personal action rather than waiting for systemic change

Visit crueclub.com to join these collaborative industry conversations or connect with Alex McDonald on LinkedIn to learn more about Rig Concierge, the new operator-led platform that's bringing transparency to service provider selection.