This week on Trading Secrets, Sistersnacking joins the show to dish on everything behind the scenes of the food influencer world. From their go-to favorite restaurants to the wildest brand deals they’ve ever landed, nothing is off the table. They break down how they actually make money in the food industry, what brands don’t want you to know, and the hustle it takes to turn snacking into a serious business.

Plus, they open up about what’s next—hinting at the possibility of creating their own cookbook and sharing the kind of recipes their audience has been begging for.

This week, Jason is joined by Matt Halper and Eli Sones — the duo behind Two Friends, for a conversation on how they turned a college hobby into one of the most successful independent DJ brands in the world.
Starting as best friends making music for fun in middle school and college, Matt and Eli share how they took a leap after graduation with no real income, betting on themselves in an industry dominated by record labels. What began as small gigs paying a few thousand dollars quickly evolved into a global touring business but not without years of uncertainty, financial risk, and reinvestment.
They break down the real business of being a DJ today, revealing why the majority of their revenue doesn’t come from music, but from live shows, brand partnerships, and building an experience-driven brand. From early days barely breaking even to landing six-figure deals and major residencies in Las Vegas, they explain how they scaled strategically while staying independent.
They also dive into the viral success of their Big Booty Mixes and why, despite millions of listeners, they’ve never made a dollar directly from them. Instead, they reveal how free content became their most powerful marketing engine, driving ticket sales, brand deals, and a loyal fanbase around the world.
Jason and the guys also explore the future of music and technology, including how AI is changing the creative process and lowering the barrier to entry for new artists and what that means for the next generation of creators.
Matt and Eli reveal all this and so much more in another episode you can’t afford to miss!

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