This week on Trading Secrets, Sistersnacking joins the show to dish on everything behind the scenes of the food influencer world. From their go-to favorite restaurants to the wildest brand deals they’ve ever landed, nothing is off the table. They break down how they actually make money in the food industry, what brands don’t want you to know, and the hustle it takes to turn snacking into a serious business.

Plus, they open up about what’s next—hinting at the possibility of creating their own cookbook and sharing the kind of recipes their audience has been begging for.

This week, Jason is joined by Matt Halper and Eli Sones — the duo behind Two Friends, for a conversation on how they turned a college hobby into one of the most successful independent DJ brands in the world.
Starting as best friends making music for fun in middle school and college, Matt and Eli share how they took a leap after graduation with no real income, betting on themselves in an industry dominated by record labels. What began as small gigs paying a few thousand dollars quickly evolved into a global touring business but not without years of uncertainty, financial risk, and reinvestment.
They break down the real business of being a DJ today, revealing why the majority of their revenue doesn’t come from music, but from live shows, brand partnerships, and building an experience-driven brand. From early days barely breaking even to landing six-figure deals and major residencies in Las Vegas, they explain how they scaled strategically while staying independent.
They also dive into the viral success of their Big Booty Mixes and why, despite millions of listeners, they’ve never made a dollar directly from them. Instead, they reveal how free content became their most powerful marketing engine, driving ticket sales, brand deals, and a loyal fanbase around the world.
Jason and the guys also explore the future of music and technology, including how AI is changing the creative process and lowering the barrier to entry for new artists and what that means for the next generation of creators.
Matt and Eli reveal all this and so much more in another episode you can’t afford to miss!

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WhatNot
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Momentous
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This week, Jason is joined by Jesse Solomon — reality TV star, creator, investor, and now touring musician — for a conversation on what happens when your life, income, and identity all scale at once.
After first appearing on Summer House, Jesse shares how his career has rapidly evolved over the last 18 months — walking away from a traditional finance path and stepping fully into the world of entertainment, social media, and entrepreneurship. What started as a TV opportunity has turned into a multi-million dollar business, fueled by brand deals, investments, and a growing digital platform.
Jesse breaks down the financial side of fame — from crossing seven figures in annual income to landing brand deals worth six figures for just a handful of posts. He explains how the creator economy really works behind the scenes, why attention is the most valuable asset you can have, and how he’s thinking about long-term wealth through a mix of traditional investments, crypto, and startup equity.
He also opens up about the less glamorous side of the business — the pressure of constantly being “on,” the unpredictability of income, and the reality that everything can change overnight.
Beyond the numbers, Jesse dives into the mental shift that’s come with being in the public eye — learning to deal with criticism, letting go of validation, and becoming more comfortable being fully himself on and off camera. He reflects on how his mindset has evolved from needing approval to focusing on authenticity, and why that’s been the key to both personal and professional growth.
Jesse also shares a transparent look into his newest venture: music. Despite making millions elsewhere, he explains why he’s currently losing money pursuing it — investing heavily in production, touring, and development — and why he sees it as a long-term bet on himself. From sold-out shows that still lose money to the grind of building a fanbase from scratch, he breaks down what it really takes to chase a passion at scale.
Jason and Jesse also get into lifestyle and money habits — from why he chooses renting over buying, to how he avoids lifestyle creep despite increasing income, and the importance of maintaining financial discipline even when money is flowing.
On the personal side, Jesse opens up about dating, relationships, and what he’s looking for in a partner, as well as how his perspective on life has shifted years after battling cancer — allowing him to live more freely, take bigger risks, and think long-term about his future.
From reality TV to real money, and from passion projects to long-term wealth building, Jesse gives a raw and honest look at what it means to capitalize on opportunity while staying grounded through it all.
Jesse reveals all this and so much more in another episode you can’t afford to miss!

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Monarch
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Rula
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Square
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Square is a financial technology platform that provides businesses with point-of-sale systems, payment processing, and tools to manage operations, payroll, and online sales. Originally known for its easy-to-use card readers, Square now offers a full suite of software and services to help businesses run and grow.

This week, Jason is joined by founder of Wags & Walks Nashville, animal welfare advocate, and his girlfriend, Kathryn Hurley!
Born and raised in Plymouth, Michigan, Kathryn shares how her passion for animal rescue started early — from working at her family’s ice cream shop to dedicating her life to saving dogs. After graduating from Eastern Michigan, she followed her instincts into dog rescue, eventually making the leap to Los Angeles to work with Wags & Walks, where she quickly became a key part of the organization’s growth.
Kathryn opens up about the financial realities of working in nonprofit — starting out making just $26,000 a year — and the difficult decision to leave for a higher-paying job in sports media, only to return after realizing her true purpose was in rescue. From there, she shares how she built Wags & Walks Nashville from the ground up — starting in her basement, then a storage unit, to now running a full-scale operation with 40+ employees and saving thousands of dogs.
She breaks down the business behind animal rescue — from fundraising millions annually just to operate, to the harsh realities of overcrowded shelters, euthanasia rates, and the misconceptions around pit bulls. Kathryn also dives into the medical side of rescue, explaining how organizations like hers step in where the system fails — covering surgeries, saving critically injured dogs, and even reuniting pets with families who otherwise couldn’t afford care.
Beyond rescue, Kathryn and Jason share the story of how they met — through Wags & Walks — and how their relationship evolved from adopting Teddy to building a life together. They talk about communication, partnership, social media, and what it really takes to build a strong, healthy relationship.
From saving dogs to building a nonprofit from scratch, Kathryn gives an honest look at passion, purpose, and what it means to fight for something bigger than yourself.
Kathryn reveals all this and so much more in another episode you can’t afford to miss!

Pebl
Pebl is an AI-powered global Human Resources platform built for founders, HR leaders, and operators who are hiring and supporting teams around the world. Go to hipebl.ai to get a free estimate

Quince
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UpWork
Scaling a business takes the right expertise at the right time. Upwork helps growing teams quickly bring in specialized freelancers—so you can move faster and take the business to the next level

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In this fast-paced 30-minute episode of Trading Secrets, Jason Tartick is joined by David Arduin to unpack everything happening behind the scenes. They revisit the latest “Jason Tells All” episode, dive into ongoing Bachelor Nation drama, and share updates on Jason’s new house and evolving chapter of life.

Beyond the headlines, Jason opens up on more vulnerable topics that didn’t make it into the Tell All—offering a deeper, more personal look at the challenges, growth, and realities he’s navigating. With candid conversations, honest reflections, and quick-hitting insights, this episode gives listeners an unfiltered perspective on both the public story and what’s happening beneath the surface.